The model is based on DRTV's direct response media buying pricing structure.
ID Media, a division of the Interpublic Group of Companies (NYSE:IPG) , has partnered with small-business Web television network SBTV.com to devise a new advertising buying model targeting smaller companies. The new model is based on DRTV's direct response media buying pricing structure.
Founded in 2000, SBTV.com provides streaming media content, technical information and news about how to better run a small business. It also features the latest on small business conferences and events, inspirational stories and resources to help solve day-to-day challenges.
"Our new pricing model now makes it a viable advertising venue for our clients who are looking for a strong ROI on their media," Josh Martin, VP and director of emerging media at ID, said in a statement. "SBTV.com's rates are now in line with more established media vehicles like DRTV."