A weekly look at the latest products and services designed to help you run a better business.
The photo quality of products advertised online can be the difference between customers clicking through or continuing to browse.
With that in mind, Vertus this week released a Mac-compatible version of its image-editing tool, Bling! It.
Bling! It allows users with little or no proficiency in Photoshop or other editing programs to add features like backdrops, highlight effects and logos to product images with a few simple clicks, the company says.
"We’ve received numerous comments from customers that have blinged their product shots, that they have realized as much as a 20 percent increase in their achieved product price," said James Carr-Jones, president and CEO of Vertus, in a statement. "With businesses of all sizes and industries offering products through e-commerce outlets, the entrepreneur that makes the best impression online ultimately generates the most sales."
Bling! It has a suggested retail price of $49.95 and can be purchased at www.blingit.us.
Scan, Organize, Repeat
IntelliScanner this week unveiled a new scanner designed to help small and home-based businesses organize inventory.
The IntelliScanner SOHO uses barcode technology and includes software that tracks inventory, produces detailed reports on where assets are, and sends out alerts when stock is running low.
JASON DEL REY was a senior reporter covering technology, branding, and company culture for Inc. magazine. Before joining Inc., his work appeared in Newsday, The (Newark) Star-Ledger, and the Staten Island Advance, and on ESPN.com. He lives in New Jersey. @DelRey