Blink Logic, CRMG to Deliver Analytics Tool

The move offers small businesses reporting, collaboration and analysis capabilities.

CRMG, a customer relationship management (CRM) solution provider for small and midsize businesses, has selected Blink Logic to provide its customers with reporting and analytics tools that support the sales process.

Previously, CRMG relied on manually extracted data, which was time consuming and provided a limited view into the CRM data. By integrating Blink Logic's software-as-a-service (SaaS) business intelligence (BI) into its solution, CRMG is providing its customers with reporting, collaboration, and analysis capabilities so that they might gain visibility into their own data and, in turn, make better strategic decisions based.

"The reason most CRM implementations fail is because enterprises cannot halt business activities to select, implement, and adapt to software," Mir Ali, CEO and founder of CRMG, said in a statement. "People need tools that easily integrate into their existing workflow."