Ricoh Americas has introduced a new middleware solution designed to enhance variable data printing (VDP). The Dataworks3 software suite, including the DM version for marketing campaigns and SMB version for small and midsize businesses, simplifies VDP for direct mail, transactional and trans-promotional applications.

Dataworks3 allows users to share data-driven documents via printing to any Ricoh output device, forwarding through e-mail or fax, or storing them on network or Internet archival systems. Dataworks3 DM allows organizations to add text, logos and graphics to easily customize one-on-one direct mail materials such as flyers, postcards, and letters. Dataworks3 SMB streamlines and automates the creation and distribution of direct mail and transactional documents, such as invoices, checks and account statements.

Dataworks3 comes equipped with a certified United States Postal Service mail automation option that allows businesses to reduce postal processing costs by up to 50 percent and increase compliance with security regulations, such as Sarbanes-Oxley and HIPAA.