HP Targets Small Businesses

New printers allow smaller firms to create professional quality marketing materials.

HP (NYSE:HPQ) has unveiled new printing solutions that allow small businesses to produce professional quality marketing materials in-house. The affordably priced HP Officejet business inkjet line includes new color LaserJet printers, supplies and accessories, as well as new monochrome multifunction printers (MFPs).

The new line features the cost-effective Officejet Pro L7590 All-in-One, the Color LaserJet CP1515n/CP1518ni Printer series and CM1312 MFP series for high-gloss image resolution, and the low-cost Color LaserJet CP1215. It also comes equipped with HP’s In-house Marketing Starter Kit, which includes a sampling of paper types commonly used in marketing materials, and a Business Marketing Design CD containing templates, images and coupons.

In addition, HP has developed the Marketing Impressions Portal, a one-stop Web shop for tools to help small businesses market themselves that doubles as an online community where business owners can interact.