The companies are planning joint sales and marketing campaigns.
AltiGen Communications (NASDAQ:ATGN) has enhanced its distribution relationship with SYNNEX (NYSE:SYNNEX). The two companies will launch new joint sales and marketing campaigns to reach larger reseller and end customer bases.
The expanded partnership consists of a program to launch jointly hosted webinars, co-branded direct mail campaigns, e-mail campaigns, and targeted telemarketing efforts. In addition, a series of in-house and online training and education courses will be developed for resellers and customers.
"SYNNEX's long standing partnership with AltiGen Communications provides a strong base to drive new sales of AltiGen's comprehensive VoIP telephone systems, especially in the fast growing SMB VoIP and unified communications markets," Bob Stegner, senior vice president of marketing, North America at SYNNEX, said in a statement.