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Sage Announces New CRM Strategy

The plan aims to boost interoperability between front and back office needs.

 

Sage CRM Solutions, a division of Sage Group has unveiled its global CRM strategy, a plan to address distinct business requirements, create interoperability, apply open Web standards to enable a connected front and back office, and incorporate emerging Web 2.0 technologies.

Sage CRM Solutions 2010 will guide development of the Sage CRM Solutions portfolio, including ACT!, SageCRM, and SalesLogix. The strategy targets small and midsize businesses and divisions of larger companies. It includes new products to be rolled out later this year, as well as other developments that will continue through 2010.

"CRM has reached a critical turning point. Customers tell us their requirements have moved beyond the on-premise versus hosted debate," Joe Bergera, executive vice president and global general manager of Sage CRM Solutions, said in a statement.

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