Hilton Hotels (NYSE:HLT) has unveiled the next phase of its electronic event-planning tool. Following the launch of e-Events, an online group bookings tool for small functions of up to 25 guest rooms, the company now offers complimentary Personalized Group Web Pages.

The new feature allows event planners for small business groups to customize a Web page for events planned at any of more than 2,400 hotels in North American, including Hilton, Conrad, Doubletree, Embassy Suites, Hampton, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton and The Waldorf Astoria Collection hotels.

"The launch of Personalized Group Web Pages underscores our philosophy of putting even more choice and control into our customers' hands by uniting around-the-clock online event planning with creative customization," Bob Brooks, vice president of eSales for Hilton Hotels, said in a statement.