The Enterprise Computing Solutions (ECS) business of Arrow Electronics (NYSE:ARW) has introduced a new program designed to help its North American NetApp channel partners market virtualization solutions. The V-PWR program will provide resellers with the education, training and tools needed sell virtualization solutions.

Partners will receive educational sales materials, onsite sales and technical training, personalized sales coaching, and marketing support. Through V-PWR, resellers will be able to gain certification to resell virtualization software that complements NetApp environments, such as VMware, as well as storage virtualization solutions.

"A key benefit that Arrow ECS offers partners is access to more than 75 complementary hardware, software and storage products across our business," Sean Kerins, vice president of Arrow ECS' storage group, said in a statement. "We are pleased to connect NetApp partners with VMware and other software in our portfolio to address growing demand for virtualization solutions."