New York-based online advertising and lead generation company, Yodle, has signed an agreement with Google (NASDAQ:GOOG) to become an authorized reseller of its AdWords online advertising program.

Yodle specializes in helping local service-oriented small businesses find new customers by promoting them on the major search engines and a network of local sites. It will offer AdWords account management, from account setup and activation to ongoing campaign maintenance and optimization.

"Most small businesses have not yet adopted online advertising since it requires specific tools, skills and more time than a busy small business owner is willing to spend," Yodle CEO, Court Cunningham, said in a statement. "With this new agreement, Yodle is now better positioned than ever to connect small business owners to the consumers searching for their services on Google."