SmartCard Marketing Systems has unveiled its new Smartcardirect.com platform for loyalty and membership management application over the Internet. The new solution will be packaged as a retail product to be sold, as of this August, next to brand name software packages.

Smart cards are cost-effective plug-and-play solutions, designed to boost marketing efforts. These encrypted customer passage keys grant quick access to customer profiles and transaction history in real time and from one or more locations.

"As there are constant inventory issues in the industry globally for chip and plastic production our initiative will be to maintain ready inventory with micro production four-color process services in-house," a company spokesperson said in a statement.