VistaPrint (NASDAQ:VPRT) has unveiled its new custom Web site solution for small businesses. The new service allows for the rapid, cost-effective creation of a professional-looking Web site that matches existing marketing materials.

The new service is designed for customers with little technical expertise. It features more than 250 designs that match the company's most popular business card and postcard designs so that companies that have already ordered from VistaPrint can automatically add the same designs to their site, creating online and offline brand consistency.

"We survey our customers regularly and we know there is an increasing demand for electronic products to help our small business customers market themselves," Janet Holian, executive vice president and chief marketing officer of VistaPrint, said in a statement.