LivePerson (NASDAQ:LPSN) will host a free, live webinar designed for small and midsize businesses, entitled "SEO/SEM Optimization: Beyond Web Analytics, Interpreting Click Stream Behavior in Real Time" on May 21.
The webinar will feature LivePerson and search engine optimization (SEO) and search engine marketing (SEM) specialists from the interactive marketing agency, BGT Partners. It will cover how to monitor Web site visitors in real time to evaluate the effectiveness of paid search, pay-per-click and online marketing campaigns; and how to leverage LivePerson's real-time visitor information features to analyze and optimize online marketing strategies.
The webinar will be broadcast live from 1-2 p.m. EST. Those who wish to participate can register by visiting LivePerson's Web site.