Mixed Media Reviews
Independent and minority business owners say the media doesn't pay enough attention to their companies, according to a new study by the Donald W. Reynolds National Center for Business Journalism.
Of 400 business owners and managers recently surveyed by the Arizona State University-based research group, about a quarter said they had been interviewed by a journalist in the past. While 88 percent of these owners said the resulting news story was fair and accurate, most respondents said their businesses would benefit from more media coverage.
Only about a third of owners surveyed complained of inaccuracies in media stories, and more than half disagreed with the statement that journalists are biased in their coverage of independent and minority businesses, researchers found.
Along with business owners and managers, 125 business journalists were also surveyed as part of the study. Most said they covered private, independent businesses, though less than 40 percent said they reported regularly on minority-owned companies. Few said they expect coverage of small businesses to increase in the year ahead.