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Even globetrotting CEOs occasionally need to brush up on old-fashioned etiquette -- especially when it comes to unfamiliar customs in foreign markets. Next month, the Protocol School of Washington is offering an etiquette overview for corporate professionals, focusing on the skills required for overseeing a successful cross-cultural business. The roster of topics includes everything from casual and formal dining protocol, tips on remembering names, the basics of international greetings, proper online communications, and dressing appropriately for any occasion. The sessions include hands-on exercises, as well as so-called “training meals.” The course, which costs $5,800, for will be held from Aug. 22-26 at The Ritz-Carlton in McLean, Va. Because of translation and copyright logistics, international students will be charged $8,300. For more information, see www.psow.com.
Warming Up Cold Calls
Telemarketing is a time-tested strategy for smaller businesses, but knowing its benefits isn't always enough to reduce to annoyance factor for customers. To help business owners overcome their fear of cold calling, BabyBoomerEntrepreneur.com's Andrea J. Stenberg this week offers a free teleseminar on the topic. As part of the seminar, Stenberg will interview Shawn Greene, the author of “I'd Rather Have a Root Canal Than do Cold Calling.”
Participants will be offered tips on tackling the initial fear of contacting strangers, creating an effective telephone script, and getting around gatekeepers and voicemail. The overview, which takes place at 1 p.m. EST on Thursday, includes examples of good and bad calls.
SCORE, a Washington-based entrepreneurship group, has launched a free workbook called “How to Pay Business Debts You Can't Afford.” Designed to help business owners cope with the tough economic climate, the 16-page publication is a how-to guide on settling commercial debts.
The guide includes outlines on budget planning, writing settlement letters, negotiating affordable settlements and stretching out settlements over time. It is available in PDF form at www.score.org.