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Business Advertising Remains Strong
Many small and midsize businesses plan to boost their campaigns over the next year.
Published August 20, 2008
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BUY A REPRINTThe nation's economic situation is not deterring small and midsize businesses from their advertisement plans, according to a study conducted by The Kelsey Group and ConStat, marketing and advertisement research partners.
Of the 300 businesses surveyed, 81 percent plan to maintain or increase ad spending. Over the next 12 months, 34 percent foreshadow increasing advertisement spending to boost business.
"The data reveal a remarkable resilience of the SMB advertising segment in the face of economic pressures on local consumers and businesses," Stephen Marshall, director of research and consulting at The Kelsey Group, said in a statement.
Twenty-five percent of the companies surveyed stated that their spending decisions were influenced by business partners and competitors.
SMB's advertisement plans also include a move to Web 2.0. Thirty percent plan to add links and ads on social networking sites or blogs.
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