Get the most out of your Inc. online experience by registering and joining the Inc. community today. Get access to all Inc.com content and priority invites to free Inc. networking events in your area.

Login using:


Or login directly through Inc.com

Holiday Shoppers Going Online

Web retailers hope to boost sales with free shipping and other deals, Shopzilla says.

By Andrew Leigh | 
 

With bargain hunting expected to dominate this year's holiday shopping season, more consumers are looking for discounts online, a survey finds.

The Monday after Thanksgiving, dubbed Cyber Monday by marketers, is poised to draw eight out of 10 shoppers to online retailers in search of free shipping, buy-one-get-one-free promos, and other deals, according to a survey of over 2,000 consumers by Shopzilla.

Forty-five percent of respondents said Cyber Monday is now their main holiday shopping day, compared to just 10 percent who said they preferred going to brick-and-mortar stores on the first Friday after Thanksgiving, or so-called Black Friday.

Most online retailers are tapping into that trend by offering savings and other deals, the Los Angeles-based comparison shopping Website reported.

Last week, BDO Seidman projected weaker sales on Black Friday this year as a result of the fragile economy.

Read more:

  • Meet the New Masters of Cash Flow
  • When It's OK to Ignore Costs
  • Why You Should Pay More Taxes

    • Sign-up for our Finance Newsletter