Nov. 14, 2006 -- Web-based retail giant, Amazon.com, unveiled new tools today to help online retailers enhance their storefronts.

The new aStore package includes a range of Amazon products and shopping features, such as Customer Reviews, Wish Lists, and a link tool to help retailers personalize their sites and display products based on a customer's purchase history. A product preview tool also allows customers to view product information from Amazon.com without leaving a retailer's site.

Through Dec. 31, online retailers using these tools will receive referral fees of up to 8.5 percent when their customers complete a purchase on Amazon.com.

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