Nov. 15, 2006 -- The American Marketing Association will be launching its first best practices conference on Nov. 29 in Orlando, organizers said Tuesday.

Mplanet is expected to bring together more than 1,000 marketers from a range of business sectors for information sessions on performance marketing, brand relevance, and innovation, among other topics.

The three-day event also includes keynote speeches by Randall Stephenson, the COO of AT&T, and Samuel Palmisano, the CEO of IBM.

-next -