BUSINESS PLANS

Personalized Gift Cards for Small Business

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Dec. 12, 2006 -- MasterCard Worldwide unveiled a new online service on Tuesday that allows small businesses to personalize holiday gift cards with their company logo, the credit-card company said.

The gift cards, available at MasterCardGiftCard.com, can also be customized to include the recipient's name and an embossed message, and can be in any denomination from $10 to $500.

"We know that small business owners are always looking for creative ways to positively showcase their business," Bruno Perreault, the head of MasterCard's Global Small Business and Mid-Sized Enterprises group, said in a statement. The gift cards are a "direct and easy way" to do that, Perreault said.

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Last updated: Dec 12, 2006




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