Jan. 17, 2007 -- EPrize, a Pleasant Ridge, Mich.-based interactive promotions company, announced Tuesday the launch of a new tool that enables small-businesses to build and deploy customized online sweepstakes, instant-win, and coupon-based promotions, the company said.

The Caffeine Promotions Platform allows users to customize interactive promotion campaign templates by adding their own logo and selecting games, fonts and color schemes from a design library, the company said.  

Small-business owners using Caffeine can offer customers the chance to win expensive prizes from pre-established prize pools worth a total of more than $500,000, the company said.

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