April 26, 2007 -- Younger entrepreneurs are more willing to take risks in the marketplace than older business owners, according to a recent survey by OPEN from American Express.
The survey, which gauged business attitudes among more than 600 Generation Y and baby boomer entrepreneurs, found that 72 percent of younger business people said they enjoyed taking risks, compared to just 53 percent of baby boomers.
Generation Y entrepreneurs -- those between 18-29 years old -- were also twice as likely to be serial entrepreneurs who had owned or planned to own more than one business, the survey found. Most said they believed as business owners they took far greater risks than others.
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