CompUSA Targets Small-Business Market
CompUSA, the Dallas-based electronics retail chain, is refocusing its retail efforts to better serve small-business owners, company officials said Tuesday.
The move follows a recent announcement that the privately-held chain will close more than half its U.S. stores. In recent years, the store has struggled with the falling costs of personal computers and increased competition from Best Buy, Circuit City, and other big-box stores. As part of a $440 million restructuring strategy, the stores will now stock more products aimed at business customers, including commercial laser printers, and point-of-sale machines, while offering free in-store seminars for small-business owners.
"Our goal is not to be everything to everyone," CEO Roman Ross said in a statement. "We're focusing our efforts on the customer base the best aligns with our clear value proposition."
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