Comerica Bank and the Walsh Business Leadership Institute are sponsoring a small business seminar next month focusing on email marketing strategies, organizers said Friday.
A Small Business Guide to Email Marketing will offer participants insight in choosing an email marketing vendor, along with tips for creating marketing campaign. Email marketing specialists will also show owners how to avoid spam filters to ensure their message reaches customers.
The seminar will take place at the Walsh College campus in Troy, Mich., on June 6. It is part of an ongoing series of small-business seminars sponsored by Comerica.