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BUSINESS PLANS

Inc. 500 Marketer Partners with DoubleClick
 

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Pepperjam, a Wilkes-Barre, Pa.-based Internet marketing agency, is partnering with online advertising giant DoubleClick to reach a wider market, the company announced last week.

Under the deal, Pepperjam will adopt DoubleClick's DART platform, a technology that streamlines the components of online marketing and allows businesses to see which products and advertisements are attracting the most interest, company officials said. Previously, the platform was only available to large partners and national advertising agencies.

Pepperjam President Kristopher Jones said the partnership will allow the company to serve smaller clients, including those who without the budget for large scale internet marketing campaigns.

Pepperjam ranked No. 293 on the 2006 Inc. 500 list of the nation's fastest-growing private companies.

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Last updated: Jun 11, 2007




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