Login or signup
36
BUSINESS PLANS

Study: Women Loyal to Women-Owned Businesses
 

Advertisement

Companies that purchase goods and services from women-owned businesses have a competitive edge when it comes to securing a female customer base, a new survey found.

Out of 1,200 women surveyed nationwide, 80 percent said they would be more likely to try a product if they knew its manufacturer used women-owned businesses as vendors, according to the Women's Business Enterprise National Council. Another 80 percent said knowing a company routinely sourced its materials from women-owned businesses was enough to secure their brand loyalty.

Women consumers were also more likely give products purchased from a women-owned business a second chance, even if it missed the mark the first time, the survey found.

"Buying from women-owned businesses is an instant competitive advantage for corporations that have invested in supply chain diversity," Linda Denny, interim president of the Women's Business Enterprise National Council, said in a statement.

- next -

Last updated: Jun 28, 2007




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Comment and share features
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: