'Green Teens' Big Online Shoppers
U.S. teenagers who are concerned with the environment spend more time shopping, entering sweepstakes, and downloading music online, according to a recent survey by Jupiter Research.
Among more than 2,000 teens surveyed, 38 percent said they cared about the environment, including an additional 15 percent who identified themselves as "hardcore" green teens. Within this group, 19 percent reported making an online purchase in the past 12 months, compared to 13 percent of all teens surveyed. Another 29 percent of green teens reported making a purchase at a traditional store after seeing an ad online, compared to 22 percent among all teens.
"Green teens are leaders among their peers -- but more importantly, they are opinion leaders," David Carr, a senior analyst at Jupiter Research, said in a statement. He said the results present another reason for marketers to tune into consumer attitudes about the environment.-next-