(NYSE:CRM) Dreamforce Conference (NYSE:CRM) on Monday launched Salesforce Ideas, an on-demand application that allows businesses to develop and manage ideas from their employee and client communities.

As part of the new product portfolio made possible by Platform-as-a-Service, Salesforce Ideas brings the "wisdom of crowds" to businesses by allowing online communities to submit, discuss and promote ideas, resulting in instant market research.

Salesforce Ideas is the application behind's own live community, IdeaExchange, as well as Dell's IdeaStorm.

"I posted my workflow idea on IdeaExchange in May 2007, and delivered its Summer '07 release ... that's rapid delivery!" said Rochelle Glover of Fronde Systems Group in a statement.

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