Hartford Financial Services Group (NYSE:HIG)  will begin selling life and retirement insurance to small-business customers that already have commercial insurance with Hartford.

Agents currently selling property and casualty insurance to companies with fewer than 100 employees are being trained to target the same customers for Hartford’s life products, such as 401(k) plans and group benefits, company officials said.

Gregory Bokyo, the former head of Hartford's Japanese unit, has been chosen to run the new operation.

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