Ingenio and Network Solutions (NASDAQ:NSOL) have teamed up to offer small businesses what will be the newest addition to Network Solutions' suite of interactive marketing packages, a performance-based advertising service dubbed Pay Per Call.
Pay Per Call will allow small-business clients to generate phone calls from potential customers through their online marketing campaigns and pay only for the calls they receive. Ads that run across the Ingenio Pay Per Call advertising network of search engines, Internet yellow page directories, mobile search, and free directory assistance services providers are seen by the growing number of consumers who actively search for local businesses online, looking to speak to a live person.
Pay Per Call "delivers more than just Web site traffic," Lara Mehanna, product marketing director of Network Solutions, said in a statement. "We are helping our pay-per-click customers drive a higher rate of ROI from their interactive marketing campaigns."
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