Perfect Shipping Protocol

Product shipment can challenge small companies in a variety of ways. When shipping to the final consumer, companies need to ensure that the package adequately protects the item, delivering it in good condition within a reasonable amount of time. When shipping to retailers, especially large retailers, boxes and pallets may need to conform to certain specifications and sizes. Large retailers may apply "charge-backs," which are fines levied when shipments do not arrive at the proper time or do not conform to size, labeling, or other parameters. So companies need to develop methods of ensuring that their shipments are in compliance, or they risk losing money.

Evaluate products to ensure they are packaged in the best way for shipping and display purposes. Business-to-consumer companies may find that slightly adjusting the size of the box may result in changes to postage or courier charges. If products are perishable or fragile, investigate various shipping materials and options available from your carrier to ensure that the products will be delivered intact and ready for use or resale. These ideas may seem obvious, but Blasgen says they will drive the type of supply chain you ultimately build. Strauss advocates consulting customers and getting their feedback about your shipping practices, looking for areas for improvement.

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