Online Marketing


A Digital Makeover for the Modeling Business

How Ford Models became the hottest thing on YouTube.

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The New Basics of Marketing

What you need to know about: websites, email, mobile phones, social networks, viral video, blogging.

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Blogging: More Than Idle Chatter

Do it--and do it as if you mean it.

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How to Get Profitable Sales Leads Online

The online lead generation industry has recently come under scrutiny. Here's how to make sure you get the best leads for your buck.

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Viral Video: Get Ready for Your Close-up

"Will it Blend?" from Blendtec and three more case studies of viral-video marketing success.

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Recent Online Marketing Articles

Special Offers Drive Brand Loyalty on Social Media Sites

By Josh Spiro |  Nov 23, 2009

Most consumers friend a brand on Facebook and Myspace to receive special offers; less likely to follow a brand on twitter.  Read story

19 Blogs You Should Bookmark Right Now

By Max Chafkin |  Nov 1, 2009

We scoured the Web and came up with a list of the smartest business bloggers. Their advice just might help you run a better company.  Read story

Internet Users Object to Tailored Ads

By Lauren Folino |  Oct 8, 2009

Study reveals bad news for companies that track online users in order to tailor advertising.   Read story

Blogger Logic: Seth Godin on Change

Oct 1, 2009

The Squidoo founder and author blogs about learning how to embrace change.  Read story

30 Under 30 2009 - Hey Josh - Josh Shipp

Self-proclaimed class clown Josh Shipp drew on his own troubled childhood to start a multimillion-dollar company that provides practical advice to kids. Why ...  Read story

30 Under 30 2009 - Mashable - Pete Cashmore

Pete Cashmore has been called the Brad Pitt of the blogosphere. Mashable, his popular technology blog, now has close to 8 million unique visitors a month.  Read story

A Flickr Founder's New Website

By Shivani Vora |  Sep 1, 2009

Flickr co-founder Caterina Fake has launched a new site that helps users make decisions. Now, experts weigh in with the best ways to sell it  Read story

The 2009 Inc. 500: The Best of the Websites

Aug 11, 2009

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LinkedIn: Lost in Translation?

By Meredith Maines |  Jul 24, 2009

One professional translator explains why LinkedIn users should be wary of the website's plans to use volunteer translators.  Read story

Use Twitter to Find Customers

By Minda Zetlin |  Jul 24, 2009

Most businesses think of Twitter as a promotional tool, but it can also be used to find sales leads.  Read story