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Online Marketing




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Recent Online Marketing Articles

A Valentine's Day Guide to Wooing the Media

It's not unlike developing a romantic relationship: You'll need wit, persistence, and a good deal of charm to be successful.  Read more


Cure Your Social Media Hangover

Social media is a great way to promote your business but spending too much time connecting online can burn you out. Here's how to get your spark back.  Read more


How BaubleBar Undercuts the Competition

Amy Jain and Daniella Yacobovsky, the co-founders of online retailer BaubleBar, talk about how they convince customers they sell quality designer jewelry, de...  Watch video


How Pinterest Really Makes Money: Should You Care?

How else did you expect the site to make money? My company uses the same business model--and there's nothing unethical about it.  Read more


When Daily Deals Work: 8 Scenarios

You'll likely take a revenue hit and strain your operations. So make sure you're doing a daily deal for the right reason.  Read more


Will Your E-Commerce Company Make It? How to Tell

How can you tell if your e-commerce company is going to grow or fall flat on its face? These three measurements hold the key.  Read more


Want to Expand Your Business? Enter the Fab.com Economy

Fast-growing Fab.com joins the expanding list of flash sales sites that are putting the spotlight on small designers.  Watch video


Hot or Not? What the Web Thinks of You

Use these 9 free tools to measure 'social media sentiment' around your company, your brand, or even your own name.  Read more


How the Super Bowl Shortchanged the Web

Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much.  Read more


3 Lessons From the Susan G. Komen for the Cure Disaster

The foundation's recent public relations mess offers valuable takeaways for small businesses.  Read more