Online Marketing


Recent Online Marketing Articles

7 Things You're Doing Wrong on Pinterest

Have you made any of these mistakes? If so, you're not benefitting from Pinterest as much you could be.  Read more

I Lost $60-Flippin'-Thousand Dollars? Don't Let This Happen to You

Avoid these common--and very painful--digital marketing scenarios that can lead to thousands of wasted dollars.  Read more

How to Evaluate a Market Strategy

These seven characteristics of market strategies actually generate sales.  Read more

Want a Solid Online Reputation? Curate Yourself

The Web is a one-stop shop for people who want to learn about you. Make sure they find the best version of you with these tips.  Read more

Watch Out Google! You Have Competition

Which of the top two search engines drive the most user engagement in terms of click-through rates? You might be surprised.  Read more

Facebook Sponsored Posts: Do They Work?

Can Facebook's sponsored stories help your marketing efforts? Maybe, but it's complicated.  Read more

Facebook's New News Feed: What's in It for You

CEO Mark Zuckerberg claims the facelift will make Facebook the "best personalized newspaper in the world." Here's what it means for brands.  Read more

Optimize for Facebook's Graph Search

Bring your business to the front of the pack in Facebook Graph Search using a few optimization techniques.  Read more

SEO Strategy: Link Building Gets a Facelift

The search game has changed, and success by simply building a high number of links is an SEO relic.  Read more

New Ways to Advertise on Social Media

Can't keep up with all the updates from Facebook, Twitter, LinkedIn, and YouTube? Read on for latest changes you should know about.  Read more

Oops: 10 Common Mistakes on Twitter

Even advanced users make basic mistakes on Twitter. Don't be one of them.  Read more

Selling in the Post-Internet Age

The Internet has utterly transformed the way that companies buy and sell.  Read more

Hard Truth About Search Optimization

Search is key to online marketing, but it can't do everything for you. The fact is, most clicks from search go to a just a handful of websites.  Read more

Perfect PR and SEO Relationship: 3 Tips

Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Here's how to make it work.  Read more

How My Site Gets Tons of Traffic From Pinterest

My company, Greatist, is the fastest growing health-and-wellness site on the Web. We wouldn't have that label without these tricks for using Pinterest.  Read more

Create Your Own Active Online Community

Google+, Facebook, and LinkedIn can provide a lucrative opportunity if you can attract an engaged audience. Here's how to do it.  Read more

Does Facebook Work for B2B Marketing?

Some firms have had success, while others say the social network does little for them. Inc.com talks to Facebook's small business director to learn more.  Read more

7 Ways to Tell Stories (Truthful Ones) to Sell Online

Want to make social media work for you? Tell a story. A personal, honest one about you, or an employee. Not effective? Try again.  Read more

Photos Are Social Media Gold

Here are five ways to use images to grow your follower base on social media.  Read more

5 Mistakes You're Making Online

For a powerful online presence, what you don't do is as important as what you should be doing.  Read more

Who Should (and Shouldn't) Use Social Media 

The wine and social-media entrepreneur on the how to fit the social medium to your message.  Watch video

3 Social Media Lessons From Marco Rubio's Awkward Televised Water Grab

Here's what Poland Spring got right--and wrong--when its bottle landed in a viral video.  Read more

5 Reasons to Stop Checking Facebook at Work

A handful of studies confirm what you likely already suspected: Your Facebook habit is hurting you--in more ways than one.  Read more

8 Tips to Prevent a Social-Media Meltdown

You can ignore social media, but that won't make it go away. Here's how to manage when it goes off the rails.  Read more

The Best Content Marketing Is Free

You could outsource this marketing, or you could tap a rich--but free--source of content right in front of you.  Read more

3 Simple (and Free) SEO Tips

Here's how you can get your website found--even if you're not an expert in SEO.  Read more

Help Your Business Get Social: 3 Free Tools

Get a lot of bang for no bucks with these free business-oriented platforms.  Read more

Work is Good. Spread the Word.

Let's create a vast tide of workplace optimism to make the world a better place.  Read more

Vanity Keywords: A Useless SEM Strategy

Ranking for 'Vanity Keywords' simply doesn't achieve the same marketing ROI as a long-tail approach. Here's why the practice should be put to rest.  Read more

5 Easy Steps to Get Started on LinkedIn

If your customers are other businesses or have specific industry interests, you might want to give LinkedIn a second look.  Read more

New Rules for SEO Success in 2013

Measuring SEO success by your ranking position for your favorite keywords means falling behind the curve.  Read more

6 Email Marketing Myths

Everyone knows you shouldn't send the same email twice, right? Wrong.  Read more

Seth Godin: Why Small Businesses Fail

The famous marketing expert explains how small businesses can hone their market efforts.  Read more

Amazon Deletes Negative Reviews and Gets Away With It...But Can You?

Reviews and ratings can build you up--or take you down. Tips to harness them successfully.  Read more

Create an Awesome Welcome Email: 7 Tips

That first email is like the all-important first impression on a hot date. Here's how to pique your customers' interest.  Read more