Can Video Help Searchers Find You?
Video can raise your search engine optimization prominence and bring in new customers -- if you do it right. Read more
Online Marketing
Recent Online Marketing Articles
Bringing Out Your Inner Blogger
A thoughtfully planned new media campaign can beat big budgets. It can provide large-scale product refinement and increase the online conversations about you... Read more
How to Develop a Pitch That Gets Read 
What does it take to impress the media? Here are five things you need to know. Watch video
LivePerson to Host SEO Webinar
The event features search engine optimization and marketing specialists. Read more
Logoworks to Offer Blog Designs
The new designs aim to help businesses build customer interactivity. Read more
Putting Widgets to Work
Widgets are no longer just for your Facebook page. Small and mid-sized businesses are using these online applications for viral marketing, to generate intere... Read more
SEO for Blogs: If You Build It, Will They Come?
Blogs can be effective tools for raising the profile of your product or service -- but only if your target audience find them. Search engine optimization (SE... Read more
Does Business Need Its Own Search Engines?
Business-to-business (B2B) vertical search engines allow businesses to search for partners, suppliers, and customers without having to sort through the run o... Read more
Their Online Dating Site was Struggling
Was a blind-date stunt really the answer? Read more
From Blogs to Online Communities
Now that there are so many blogs, and search engines aren't reliable enough to be the main source of Internet-based customers, online communities may be the ... Read more
Setting Boundaries for Employee Internet Use
A total ban on Internet surfing for workers isn't practical, but employers do need to create a balance to use the technology to increase productivity while m... Read more
How to Banish Blog Spam
It’s great when your company blog gets noticed -- but not so great when the acclaim makes it a spam magnet. By taking a few simple steps, companies can sto... Read more
Essential Steps to Starting a Business Podcast
Whether you go it alone or hire a professional producer, follow these rules of thumb to create an engaging podcast that can attract listeners, and hopefully,... Read more
MySpace Unveils Advertising Platform
The platform allows advertisers to build, maintain and customize brand profiles. Read more
What You Need to Know About The People Who Read Your Blog
A new study on the habits of blog readers, conducted by The University of California at Irvine, is quietly making the rounds at conferences and Read more
The New Advertising Medium: Social Media
Social networking sites attract more and more users, but are they viable as an effective marketing platform? Read more
Tech Talk: Online Video Helps Travel Website
By allowing resort homeowners to take video of their properties and showcase them online, a Massachusetts-based travel website finds a new technology tool to... Read more
Tech Talk: Search Helps Customers Find Filters
A Minnesota-based water filter company found that adding custom search to its website increased sales from online customers. Read more
Drive Traffic to Your Business Blog
You won’t get any business from your company blog if nobody knows about it. To reach its full potential, a blog needs traffic. To get visitors, use a mix o... Read more
Dear Customer…
Managing e-mail campaigns. Read more
Targeted Search -- How to Optimize It
Businesses that advertise online have been thrown another loop. Just when they had search engine optimization figured out, now they can target their advertis... Read more
Anything Could Happen
Evan Williams's first little idea shifted the culture. (You can thank him for the ubiquity of blogging.) His new business, called Twitter, will be entering y... Read more
Why Business Bloggers Are Twittering
Business bloggers are finding that tools like Twitter help draw traffic to their blog posts and give them a way to stay connected without the commitment of w... Read more
A Digital Makeover for the Modeling Business
How Ford Models became the hottest thing on YouTube. Read more
Mobile Phones: A Pocketful of Marketing
The future is calling. Pick up! Read more
Viral Video: Get Ready for Your Close-up
"Will it Blend?" from Blendtec and three more case studies of viral-video marketing success. Read more
How to Jazz Up Your Website
Do you want to have a top-notch website? Here are 8 important questions to ask yourself. Read more
Blogging: More Than Idle Chatter
Do it--and do it as if you mean it. Read more
Social Networks: Ready to Join the Party?
Marketing your small business on Facebook and MySpace. Read more
The New Basics of Marketing
What you need to know about: websites, email, mobile phones, social networks, viral video, blogging. Read more
Social Networks: Up And Down The Social Register
For companies that market to niches, one of these specialized social networks may be a better value. Read more
E-mail: On Messages
6 questions to every small business should consider before creating an e-mail marketing campaign. Read more
What a Microsoft/Yahoo Combination Means
For small businesses, the pairing of technology giants could be a positive because it would give that other Internet advertising and search powerhouse – Go... Read more
Google Launches Online Marketing Challenge
Students will help local businesses create an AdWords online marketing campaign. Read more
A Software Company's Whimsical Widgets Were an Instant Hit. But Its Core Product was Getting Overshadowed.
To embrace or flee Facebook? Read more
