Online Marketing


Recent Online Marketing Articles

Best of the Web: Doing Business Online

Jun 4, 2001

These are Inc. magazine's best "Best of the Web" sites. Entrepreneurs gave them their highest ratings.  Read more

Is Linking Exposing Your Company to Liability?

By Jacqueline Klosek |  Jun 1, 2001

Can one of the most common practices on the Internet -- linking to other Web sites -- subject your company to liability? Surprisingly, the answer is yes.  Read more

Banner Ad Real Estate: Look Before You Leap

By Shari Thurow |  Jun 1, 2001

Before purchasing ad space on a Web site, always take the following items into consideration.  Read more

Talent Scouting

By Michelle Bates Deakin |  Jun 1, 2001

Finding talent on the Web.  Read more

Copying Web Design: How Much Is Too Much?

By Jill Hecht Maxwell |  Mar 15, 2001

Jonathan Hudis, chairman of the American Intellectual Property Association, discusses stepping over the fine line of trademark infringement in Web site design.  Read more

Digging for Gold

By Elaine Appleton Grant |  Nov 1, 2000

This year we asked a panel of outside judges -- all experts in their fields -- to assess Web sites submitted by Inc. Technology readers.  Read more

How should a brick-and-mortar business approach online marketing?

Jul 10, 2000

Marketing Advertising mentor Jay Conrad Levinson advises a marketing VP whose brick-and-mortar business is going online.  Read more

The Tested Eight-Step Banner Ad Campaign

By Shari Thurow |  Jul 1, 2000

How to find, choose, and buy the right places to run your banner ads.  Read more

14 Common-Sense E-Mail Marketing Rules

By David Townsend |  Jun 9, 2000

Fight the good fight against spam, and stay on the right side of the law.  Read more

Bulletin Board

By Inc. staff |  Jun 1, 2000

This collection includes short articles about conducting background checks, an online matchmaker for developing technologies, electronic whiteboards, powder ...  Read more

From the Life-Is-Too-Short File

By Inc. staff |  Jun 1, 2000

Want to know how much of your remaining life span you may be spending online?  Read more

Decide Whether to Design Banner Ads In-House or to Outsource

By Lane McCulloch |  May 1, 2000

Decide whether you want to design a banner ad in-house or hand it off to an ad design firm.  Read more

Evaluate and Improve Your Banner Ad Campaign

By Lane McCulloch |  May 1, 2000

Finally your big payoff -- interpreting stats from the banner ads.  Read more

Understand the Costs Associated with Each Campaign Type

By Lane McCulloch |  May 1, 2000

Choose the most appropriate structure for your particular campaign type, whether your objective is branding, traffic-building, or immediate sales.  Read more

Where to Purchase Banner Advertising

By Shari Thurow |  May 1, 2000

Target your buyers em before /em you buy banner ad space.  Read more

The Simple Life

By Elaine St. James |  May 1, 2000

Elaine St. James, author of I Simplify Your Life, /I explains how to do so in a technology-driven world.  Read more

Where to Put Keywords on Your Site

By Fredrick Marckini |  Apr 24, 2000

Search engines scour the Web for the keywords their users have typed in. Where you put those keywords on your site may mean the difference between a top rank...  Read more

Design for Popular Browsers and Connections

By Lane McCulloch |  Apr 1, 2000

Your banner ad should be fast to download and easy to view on the most common connection types and browsers.  Read more

Make Sure that Banner Ad Style Meshes with Audience Sensibilities

By Lane McCulloch |  Apr 1, 2000

The style of your banner ad has to appeal to your audience.  Read more

Design within Standard Banner Ad Specifications

By Lane McCulloch |  Apr 1, 2000

Discover the hard-and-fast rules of banner ad design.  Read more

Checklist: Tailor Your Banner Ad to Your Target Market

By Lane McCulloch |  Apr 1, 2000

Your banner ads must match the technical capabilities of your audience.  Read more

Types of Search Engines

By Fredrick Marckini |  Apr 1, 2000

AltaVista is a search engine. Yahoo is a directory. Knowing how they differ in site indexing may mean the difference between getting a high ranking or one of...  Read more

Checklist: Determine Your Banner Ad Campaign Objectives

By Lane McCulloch |  Mar 1, 2000

Focus on these three golden rules to get the most out of your ad campaigns.  Read more

Understand Branding (Awareness-Building) Campaigns

By Lane McCulloch |  Mar 1, 2000

Discover how and when to use an awareness-building campaign for your business.  Read more

Learn When to Use a Branding Campaign

By Lane McCulloch |  Mar 1, 2000

Impress your firm's identity on potential customers by making an online branding campaign.  Read more