2013 Trend: An App for Every Waking Minute
Do you have a mobile strategy? Even if you do, you probably need a new one. Read more
Online Marketing
Recent Online Marketing Articles
9 Mistakes You're Making on LinkedIn
What separates the master networkers from the amateurs? The former tend not to make these mistakes. Read more
How Not To Get Duped by a Consultant
We learned the hard way how not to hire a digital marketing agency. What you can gain from our mistakes. Read more
Novices Guide to Running a Webinar
Make the most of your next webinar with these four steps. Read more
4 New Pinterest Tools to Try
If you're not yet tracking your performance on Pinterest, you should. These useful tools can help. Read more
Dave Kerpen: 'Heavy-Handed Sales Messaging Just Doesn't Work Any More' 
The trick to generating sales with social media, says Likeable CEO Dave Kerpen, is to use natural human language. Here's how. Watch video
Google+ Communities: New Social Option for Businesses
Like Facebook, now Google+ offers a way to connect with--and presumably market to--like-minded people. Read more
2013 Trend: Ads Will Be Articles & Vice Versa
Forget banners and pop-ups. Instead, connect with consumers via blogs, videos, white papers, and more. Read more
Web Analytics Scorecards--a CMO's Best Friend
A scorecard is a great way to show progress on tactics and hold your team accountable. Here's what yours should look like. Read more
Ask Questions That Are Easy for Your Community to Answer
Likeable Media CEO Dave Kerpen gives examples of humorous questions you can ask to inspire responses on social media. Watch video
Don't Waste Your Time and Money on Email Marketing
Email can be a powerful tool in the marketer's tool kit. Don't get it all wrong. Read more
Your Online Bio, Supercharged
The skinny on three services that help you create personal webpages to encompass your entire online life. Read more
How to Get Anyone's Attention
With all the noise today it's difficult to get someone to give you the attention you deserve. Here are three tips sure to get you noticed for the right reasons. Read more
Customer Gripes: 4 Smart Ways to Respond Online
Do you delve into the fray when you get a bad review or a tweet bashing your service? You should--here are the best ways to do it. Read more
Proof For Skeptics: Cyber Monday is Huge
Here's the backstory on Cyber Monday and what this year's statistics mean for retailers. Read more
4 Business-Friendly Tools From Pinterest
From best practices to marketing buttons and widgets, here are some Pinterest resources to help you get more out of the platform. Read more
Dude, What Happened to Your Marketing Emails?
Turns out, a significant portion of your emails might be going directly into a black hole. Here's what you're doing wrong. Read more
3 Design Principles to Better Your Business
Design is now at the forefront of innovation. Does your company have the best design team it can? Check out how the landscape has changed. Read more
8 Things Wrong with Your Google AdWords Campaign
You may think you're getting good value from your paid Google AdWords campaign, but chances are you could be doing better. Here's why. Read more
The Perfectly Optimized Press Release
If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips. Read more
How Social Media Shapes the Conversation Around Israel & Hamas
The Israel Defense Forces sophisticated approach to social media positions Israel as a defensive actor in the conflict in Gaza--and shows the power of the me... Read more
Don't Delete Negative Comments. Say 'I'm Sorry'
Dave Kerpen, CEO of Likeable Media, explains how to best handle customer complaints made public on social media. Watch video
Say Hello to the One-Size-Fits-All Website
You could drive yourself crazy trying to build different versions of your website to fit every screen. Or you could try this strategy. Read more
Entertain Your Audience: 3 Essentials of Compelling Videos
Kevin Daum, author of Video Marketing for Dummies, says a good story is just one aspect of a memorable video. Watch video
The Difference Between Earned and Owned Media
Here's the basics on where your content appears online and how to position yourself as an industry thought leader. Read more
Build Your Blog Traffic: 12 Rules
Learn what it takes to build up your blog readership from a master blogger with over a million hits each month. Read more
6 Tips for a Perfectly Timed Facebook Post
To ensure your Facebook posts reach the most people, timing is everything. Here are some tips for getting it right. Read more
When You Should Hit 'Send'
An e-mail marketing firm digs through more than 20 million messages to figure out when is the best time to send marketing e-mails. Read more
5 Myths of Video Marketing (& How to Overcome Them)
Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Read more
Using Social Media to Reach a Niche Market
Instead of reaching the masses with your social media campaign, hone in on your target customers with the content they need. Here's how one sole proprietor d... Read more
2 Tools That Turn Customers Into Cheerleaders
Incentivizing current customers to buy more and bring in new business is a huge opportunity you can't miss. Read more
4 Ways to Take Advantage of Facebook Mobile Ads
You're a few clicks and a few dollars away from reaching customers on Facebook mobile. Here are four simple ways to do so. Read more
Don't Let Your Blog Get You in Trouble
Think the First Amendment protects you and your business when you write about yourself? Not exactly. Here's what you need to know to cover your legal bases. Read more
Secret to Video That Drives Traffic (& Business)
Don't just produce a video about your company executives, says Alison Provost, founder of video company TouchStorm. Do something else entirely. Watch video
The World's Dumbest Sales Mistake
A simple technique to make certain that people actually read your sales-oriented emails. Read more
