Online Marketing


Recent Online Marketing Articles

Google+ Communities: New Social Option for Businesses

Like Facebook, now Google+ offers a way to connect with--and presumably market to--like-minded people.  Read more

2013 Trend: Ads Will Be Articles & Vice Versa

Forget banners and pop-ups. Instead, connect with consumers via blogs, videos, white papers, and more.  Read more

Web Analytics Scorecards--a CMO's Best Friend

A scorecard is a great way to show progress on tactics and hold your team accountable. Here's what yours should look like.  Read more

Ask Questions That Are Easy for Your Community to Answer 

Likeable Media CEO Dave Kerpen gives examples of humorous questions you can ask to inspire responses on social media.  Watch video

Don't Waste Your Time and Money on Email Marketing

Email can be a powerful tool in the marketer's tool kit. Don't get it all wrong.  Read more

Your Online Bio, Supercharged

The skinny on three services that help you create personal webpages to encompass your entire online life.  Read more

How to Get Anyone's Attention

With all the noise today it's difficult to get someone to give you the attention you deserve. Here are three tips sure to get you noticed for the right reasons.  Read more

Customer Gripes: 4 Smart Ways to Respond Online

Do you delve into the fray when you get a bad review or a tweet bashing your service? You should--here are the best ways to do it.  Read more

Proof For Skeptics: Cyber Monday is Huge

Here's the backstory on Cyber Monday and what this year's statistics mean for retailers.  Read more

4 Business-Friendly Tools From Pinterest

From best practices to marketing buttons and widgets, here are some Pinterest resources to help you get more out of the platform.  Read more

Dude, What Happened to Your Marketing Emails?

Turns out, a significant portion of your emails might be going directly into a black hole. Here's what you're doing wrong.  Read more

3 Design Principles to Better Your Business

Design is now at the forefront of innovation. Does your company have the best design team it can? Check out how the landscape has changed.  Read more

8 Things Wrong with Your Google AdWords Campaign

You may think you're getting good value from your paid Google AdWords campaign, but chances are you could be doing better. Here's why.  Read more

The Perfectly Optimized Press Release

If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips.  Read more

How Social Media Shapes the Conversation Around Israel & Hamas

The Israel Defense Forces sophisticated approach to social media positions Israel as a defensive actor in the conflict in Gaza--and shows the power of the me...  Read more

Don't Delete Negative Comments. Say 'I'm Sorry' 

Dave Kerpen, CEO of Likeable Media, explains how to best handle customer complaints made public on social media.  Watch video

Say Hello to the One-Size-Fits-All Website

You could drive yourself crazy trying to build different versions of your website to fit every screen. Or you could try this strategy.  Read more

Entertain Your Audience: 3 Essentials of Compelling Videos 

Kevin Daum, author of Video Marketing for Dummies, says a good story is just one aspect of a memorable video.  Watch video

The Difference Between Earned and Owned Media

Here's the basics on where your content appears online and how to position yourself as an industry thought leader.  Read more

Build Your Blog Traffic: 12 Rules

Learn what it takes to build up your blog readership from a master blogger with over a million hits each month.  Read more

6 Tips for a Perfectly Timed Facebook Post

To ensure your Facebook posts reach the most people, timing is everything. Here are some tips for getting it right.  Read more

When You Should Hit 'Send'

An e-mail marketing firm digs through more than 20 million messages to figure out when is the best time to send marketing e-mails.  Read more

5 Myths of Video Marketing (& How to Overcome Them)

Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies.  Read more

Using Social Media to Reach a Niche Market

Instead of reaching the masses with your social media campaign, hone in on your target customers with the content they need. Here's how one sole proprietor d...  Read more

2 Tools That Turn Customers Into Cheerleaders

Incentivizing current customers to buy more and bring in new business is a huge opportunity you can't miss.  Read more