Online Marketing


Recent Online Marketing Articles

3 Simple (and Free) SEO Tips

Here's how you can get your website found--even if you're not an expert in SEO.  Read more

Help Your Business Get Social: 3 Free Tools

Get a lot of bang for no bucks with these free business-oriented platforms.  Read more

Work is Good. Spread the Word.

Let's create a vast tide of workplace optimism to make the world a better place.  Read more

Vanity Keywords: A Useless SEM Strategy

Ranking for 'Vanity Keywords' simply doesn't achieve the same marketing ROI as a long-tail approach. Here's why the practice should be put to rest.  Read more

5 Easy Steps to Get Started on LinkedIn

If your customers are other businesses or have specific industry interests, you might want to give LinkedIn a second look.  Read more

New Rules for SEO Success in 2013

Measuring SEO success by your ranking position for your favorite keywords means falling behind the curve.  Read more

6 Email Marketing Myths

Everyone knows you shouldn't send the same email twice, right? Wrong.  Read more

Seth Godin: Why Small Businesses Fail

The famous marketing expert explains how small businesses can hone their market efforts.  Read more

Amazon Deletes Negative Reviews and Gets Away With It...But Can You?

Reviews and ratings can build you up--or take you down. Tips to harness them successfully.  Read more

Create an Awesome Welcome Email: 7 Tips

That first email is like the all-important first impression on a hot date. Here's how to pique your customers' interest.  Read more

Use Facebook, LinkedIn, and Twitter to Find (and Vet) New Hires 

On social networks, you can learn what prospective candidates are like long before you meet them, says Dave Kerpen, co-founder of Likeable Media.  Watch video

How Smart Companies Use PR to Get the Word Out

What you need to know to market your new business idea, without spending much (or at all).  Read more

Easy Ways to Polish Your Online Reputation

Chances are, people are searching your name online. Will you like what they find?  Read more

'We Had No Idea What the Numbers Would Look Like' 

To get customers to come back, Wayfair co-founder Niraj Shah had to reorganize his 200 home goods websites.  Watch video

Posting on Facebook? First Figure Out Why

Too many companies waste their time on social media. Ten objectives you should consider before you Tweet or post an update.  Read more

Is Marketing Truly Necessary?

A marketing group is only useful if it's measurably increasing revenue or reducing sales costs.  Read more

4 Reasons Customers Won't Trust You

These four common (but easily-correctable) errors tell your customers you can't be trusted.  Read more

How to Write an Insanely Popular Blog

The most popularly shared articles online, regardless of industry, topic, or even author, often share these similar traits.  Read more

5 Seemingly-Small Secrets to Hyper Growth

The co-founder of Likeable Media explains how the company's culture has contributed to its five-year catapult to $5 million in annual sales.  Read more

Harnessing the Great Big Marketing Laboratory at Your Fingertips

If you're not testing your online marketing, you're wasting time and money. Try these cheap and easy methods.  Read more

How to Win When You're the Underdog

Yes, size matters. But it's not the only thing. An ecommerce entrepreneur shows how to compete when you're outmanned and out-spent.  Read more

Put LinkedIn to Work For You: 7 Ways

LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts.  Read more

3 Easy SEO Tools to Improve Your Website

These companies can help take the mystery out of SEO and get your site on its way to ranking higher in Google.  Read more

Google Antitrust Decision: What Does It Mean For Your Business?

Probably nothing good--the FTC barely slapped Google on the wrist. Now, small businesses have to learn to live with it.  Read more

5 Online Marketing New Year's Resolutions for 2013

Want to be a better online marketer this year? Here are five resolutions you should definitely keep.  Read more

5 Things Not to Do in the New Year

Getting rid of old habits and old ways of thinking is just as important as committing to new ones.  Read more

6 Ways Business Could Change in 2013

At long last, the fax machine may finally die. Read on for more shifts next year that may change how you do business.  Read more

Make an Effective Mobile Web Site 

Don't just shrink your site for mobile viewers, says AnswerLab CEO Amy Buckner Chowdhry.  Watch video

Gain More Digital Market Share in 2013

Focusing on these four major trends next year can up your credibility online and on mobile devices.  Read more

2013 Trend: Social Media Will Get Bigger

Facebook just hit 1 billion users. Brace yourself for the backlash.  Read more

New LinkedIn Profile Changes Made Easy

LinkedIn keeps changing things up. Frustrating? Maybe. But if you want a power-profile make sure to check out the most recent changes.  Read more

The Future of Sales Technology

Salespeople are always the early adopters. Here's where they (and you) are heading.  Read more

5 Tips to Become a Click Magnet

Living on the edge of the Web is no place for an ambitious start-up. Get noticed and boost your pageviews with these tips.  Read more

Cars: The Next Big Advertising Platform?

Connected cars are taking mobile marketing to a whole new level. Here's what to expect.  Read more

5 Epic Tech Fails in 2012

These products and innovations once seemed so full of promise. Not so much anymore.  Read more