Need Customer Service Help? There’s a Bot for That
Online customer service 24/7 can be hard to swing on a small business budget. But there is another solution. Read more
Online Marketing
Recent Online Marketing Articles
How to Organize a Contest to Market Your Business 
Tips from Susan Koger, co-founder of Modcloth, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Why Your Promo Video Stinks
Are your videos roaring or boring? Read these three tips for taking a basic failed video and making it a success. Read more
Not Getting Press? You're Doing It Wrong
Chances are, you're still trying to pitch the big 'home run' story. Ain't gonna happen. Try these angles instead. Read more
Leverage Big Data in Your Small Business: 5 Tips
Giant corporations use data analysis to fine-tune their marketing. So can you. Read more
Social Media: Fix Your LinkedIn Company Page
Are you neglecting your company's LinkedIn presence? Make amends by getting familiar with LinkedIn Company Pages. Read more
What Works—and Doesn't—on Facebook
On social media, sometimes a launch can feel like you've thrown a party...and no one is showing up. Here are 4 tips for filling the room with adoring fans. Read more
How to Build a Loyal Brand Ambassador Following
Get a community of ambassadors talking about and advocating for your brand. Tips from Naveen Jain, founder of Intelius, and Scott Gerber, founder of the Youn... Watch video
Are You Still Using Spray and Pray Pricing?
Most retailers still advertise on price, without any data to back it up. That's a race to the bottom--and you're not likely to win. Read more
When Pinterest Sharing is a Collaboration Tool
Sure, Pinterest is great for sharing your photos, hobbies, and work. But some creatives are rethinking its abilities, and created a social calendar, by worki... Read more
Email Tips: 5 Ways to Get Action
Does your email get action--or get ignored? Here's how to craft a message that's relevant, timely, and easy-to-digest. Read more
How to Run a Successful Crowdfunding Campaign
Thanks to the JOBS Act, ordinary people will be able to invest in start-ups. Slava Rubin, co-founder of Indiegogo, a crowdfunding website, explains exactly w... Watch video
Why You Should Care About Marketing Attribution
Marketing attribution tracks user behavior before an online sale, allowing each channel that played a role in influencing the consumer to get credit for the ... Read more
6 Things You Don't Know About Google+
The search giant's social network isn't about to disappear. And if you use it wisely, you can supersize your online presence. Read more
Why You Should Be Geeked About Data
We ran three marketing tests-with surprising results. Here's what our data revealed about the clicking habits of customers. Read more
Is Your Marketing Too... Nice?
T-Mobile tries on a new, tougher image in its advertising. Will it work? A look at the challenges of re-making a brand identity. Read more
How to Create a Viral Campaign (Hint: You Can’t)
Whether or not your marketing takes off--and takes on a life of its own--isn't really up to you. But you can set yourself up for success. Read more
A Clever Way to Spy on Your Competitors
Get to know what your rivals are up to online. Don't worry--it's legal. Read more
Social Media Marketing, Without the Stress
Twitter, Pinterest, Tumblr: Feeling a little overwhelmed by social media? You're not alone. Here's how one expert handles it. Read more
Social Media Smackdown: LinkedIn vs. Twitter
Those Twitter 'influencers' you're chasing to help you spread the word? They might not be worth your time and effort. Read more
Mark Zuckerberg and the Perils of Soloists
What it means for Facebook, Mark Zuckerberg--and entrepreneurs everywhere--that the Facebook founder is so comfortable maneuvering on his own. Read more
Can You Share Too Much Online? No
The answer to remaining relevant in today's digital marketplace is adopting this simple philosophy: "Share everything, everywhere." Read more
How I Built My Company With Grassroots Marketing
Happy Family became one of the fastest-growing food companies in the U.S. by tapping into a network of moms. Read more
Facebook Ads: Are You Paying More & Getting Less?
Demand has driven ad prices higher even as click-through rates dropped. Have you checked your Facebook performance lately? Read more
8 Pinterest Alternatives to Try
Don't lock yourself into one platform. Here are 8 sites to get your wares in front of more click-happy shoppers. Read more
Viral Video: Funniest Company Spoofs
Humor can be tough to pull off--but these clever marketing videos made an impact online. Read more
How to Get Good Social Media ROI
Seven things you must do to make sure your campaign is measurable and effective. Read more
LinkedIn Will Outlive Facebook. Here’s Why
Facebook's latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid. Read more
The Dangers of Marketing Half-Baked Products
Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should. Read more
5 Presentation Apps to Try
Can't find a projector? Forgot to send key files to colleagues? Solve these and other common problems with a few handy apps. Read more
The Website That Gets Almost Everything Right
Every once in a while, a brand comes along that masters the art of selling things online. Here's one you can learn from. Read more
Facebook & Instagram: Why You Should Care
What does the $1 billion acquisition have to do with you? A look at the dangers of hitching your company to one particular platform. Read more
Online Ads: 7 Dos & Don’ts
You don't need an agency to manage your digital advertising. But if you're going to go it alone, you need to understand a few ground rules. Read more
The New Rules of Customer Engagement
Goodbye, customer touch-points. Hello, ongoing, meaningful contact that actually drives revenue. Here's what you need to know to be more engaging right now. Read more
How SEO Can Shape the Presidential Race
How sound keyword research and strategically placed web content can shape your desired reputation. Read more
