Online Marketing


Recent Online Marketing Articles

Facebook & Instagram: Why You Should Care

By Phil Simon |  Apr 10, 2012

What does the $1 billion acquisition have to do with you? A look at the dangers of hitching your company to one particular platform.  Read more


Online Ads: 7 Dos & Don’ts

By Hollis Thomases |  Apr 6, 2012

You don't need an agency to manage your digital advertising. But if you're going to go it alone, you need to understand a few ground rules.  Read more


The New Rules of Customer Engagement

By Wendy Lea |  Apr 5, 2012

Goodbye, customer touch-points. Hello, ongoing, meaningful contact that actually drives revenue. Here's what you need to know to be more engaging right now.  Read more


How SEO Can Shape the Presidential Race

By Jeremy Dearringer |  Apr 4, 2012

How sound keyword research and strategically placed web content can shape your desired reputation.  Read more


9 Ways to Get More Out of Google Analytics

By Jon Gelberg |  Apr 4, 2012

Already know and love Google's data tools? Here are nine cool features you may not be using--but should.  Read more


Stop "Keeping Up With the Joneses"

By Steve Cody |  Apr 4, 2012

When you hear a success story, it might seem natural to emulate it. But who wants to be a lemming? Stop copying and start innovating.  Read more


Where Have All the Bloggers Gone?

By Issie Lapowsky |  Apr 3, 2012

Is blogging dead? Not quite, but a recent survey finds it could be on its way out as a marketing tool.  Read more


Marketing Lessons From the ‘Little Guys’

By Janine Popick |  Apr 2, 2012

Big businesses need to lighten up, get creative and take a few cues from small business owners.  Read more


11 Ways to Maximize Sales With LinkedIn

By Marla Tabaka |  Apr 2, 2012

Think you know all there is to know about LinkedIn? Even expert users can squeeze out more productivity and sales with LinkedIn’s ready-made tools.  Read more


Of a Kind Founders Decide Fast, Iterate Later

By Andrew Maclean and Nicole Carter |  Mar 30, 2012

Soon after Claire Mazur and Erica Cerulo launched Of a Kind, a fashion website, in 2010, they realized their initial web site ideas would always be wrong, an...  Watch video


4 Brilliant Video Marketing Campaigns

By John Brandon |  Mar 29, 2012

Having trouble dreaming up a new Web campaign for your product or service? Borrow some ideas from these viral videos.  Read more


Content Marketing: Next Big Buzz

By Hollis Thomases |  Mar 29, 2012

If you haven't heard the buzz around 'content marketing' yet, you will soon. Here's what you need to understand now.  Read more


Building a Strong Business: Bob Vila

By Howard Greenstein |  Mar 28, 2012

Bob Vila isn't just a brand, he's an entrepreneur reinventing himself in a new economic landscape. See what he's learned.  Read more


Start-up Marketing: An Essential Road Map

By Ilya Pozin |  Mar 28, 2012

How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it.  Read more


Are You an Oversharer Online? How to Tell

By Christina DesMarais |  Mar 28, 2012

A new tool scans all of your online activity and lets you know if it's in danger of tainting your reputation.  Read more


Note to Tech Start-ups: Cool Products Aren’t Enough

By Erik Sherman |  Mar 27, 2012

A hot mobile app that gets attention does not a company make. A better way: Build what people want and find a way to make it pay.  Read more


5 Secrets of a Great E-Newsletter Business

By David Ronick |  Mar 27, 2012

An e-newsletter has relatively low costs of entry and can quickly scale up to millions in revenues per year. Here's how to get started.  Read more


Can This Company Become the New Disney?

By Maeghan Ouimet |  Mar 26, 2012

Rovio, the maker of the wildly popular Angry Birds game, has stolen a few pages from Disney's playbook. And it just might work.  Read more


4 Ways Big Data Can Trick You

By Erik Sherman |  Mar 26, 2012

Analyzing heaps of data can give you an edge... or make you fall flat on your face. It all depends on how you use the results.  Read more


4 Social Media Secrets From The Hunger Games

By John Brandon |  Mar 23, 2012

Everyone is talking about it. And that's no accident. Here's what you can steal from the movie's savvy social media campaign.  Read more


Google Analytics: 7 Tricks for Smarter Web Analysis

By Hollis Thomases |  Mar 23, 2012

Most businesses aren't taking full advantage of free, available website data. Here are a few items you are probably missing.  Read more


Google’s Search Changes: Should You Care?

By Erik Sherman |  Mar 22, 2012

Google's adding more semantic features to its search engine. Here's a reality check on what it might mean for your business.  Read more


How to Build a Website That Inspires Trust

By Jon Gelberg |  Mar 21, 2012

Seven things you can do to convince potential customers your site isn't a fly-by-night operation.  Read more


Why Premature Hype Kills Start-ups

By Tara Hunt |  Mar 21, 2012

If your beta product isn't ready for prime time, the last thing you need is attention from the media.  Read more


5 Ways to Make Your App Take Off

By Christina DesMarais |  Mar 21, 2012

Want your app to be the next Angry Birds or Pinterest? Try these expert strategies for getting it downloaded by the masses.  Read more