Online Marketing


Recent Online Marketing Articles

4 Ways to Take Advantage of Facebook Mobile Ads

You're a few clicks and a few dollars away from reaching customers on Facebook mobile. Here are four simple ways to do so.  Read more

Don't Let Your Blog Get You in Trouble

Think the First Amendment protects you and your business when you write about yourself? Not exactly. Here's what you need to know to cover your legal bases.  Read more

Secret to Video That Drives Traffic (& Business) 

Don't just produce a video about your company executives, says Alison Provost, founder of video company TouchStorm. Do something else entirely.  Watch video

The World's Dumbest Sales Mistake

A simple technique to make certain that people actually read your sales-oriented emails.  Read more

5 Steps to Social Media Strategy for Novices

Have you been avoiding social media because you don't know where to start? Here are five steps for a strategy in social.  Read more

8 Ways to Find the Best Long-Tail Keywords

Here are some simple and effective ways to identify the kind of keywords that keep the traffic coming.  Read more

How to Bring Real-World Experiences Into Your Social Media 

Jen Rubio talks about how Warby Parker, where she's head of social media, enlists customers to post pictures of themselves wearing Warby Parker glasses.  Watch video

3 Basics of Facebook Analytics

You've got a few months' worth of Facebook activity under your belt. Now's the time to dig into the data and see what's working.  Read more

Guarantee Your Company Turns Up a Lot in Search Results 

Developing online content? Aaron Aders, co-founder of Slingshot SEO, describes what you need to know about search engine optimization.  Watch video

5 Tips for Highly Effective Pinterest Boards

Pretty pictures help, but if you want to make the most of Pinterest, you need a more thoughtful strategy.  Read more

Social Media Is One Big Cocktail Party

Apply the same skills that you might use to work the room of a cocktail party to build the right relationship with your followers and fans.  Read more

Do You Give Good 'Push'?

Here's how to use push notifications to engage your mobile customers and build brand loyalty.  Read more

8 Tips to Improve Your SEO Now

Stop languishing in a dark corner of the World Wide Web. Grab your developer and go through this checklist to start getting more traffic.  Read more

7 Worst Tweets of 2012

This year businesses fouled up when they posted these egregious, insulting tweets. Don't make these social media mistakes.  View slideshow

Secrets to a Perfectly Crafted Social Media Post

What you say is important. But so is how and when you say it.  Read more

LinkedIn Endorsements Changes Everything. Here's Why

LinkedIn endorsements is to small business owners what the Facebook 'Like' button was to consumer brands: influential exposure.  Read more

How Online Reviews Make (or Break) Your Business

Reviews matter more--much more--than you might think. Here's how to use the feedback to your advantage.  Read more

How Google's Page Redesign Could Affect Your Business

Just in time for the holiday shopping season, the search giant tweaked its search result pages. Here's what you need to know.  Read more

If You Do One Thing on Social Media, Do This 

Aaron Aders, co-founder of Slingshot SEO, explains the first step you need to take on social media before anything else.  Watch video

Infographics Are Hot, Your Boring Data Is Not

Turn your boring piles of stats, data and other information into an eye-catching infographic using these three steps.  Read more

Silicon Valley's Hottest Commodity: The Design-Savvy Founder

Don't get an MBA. Don't even learn to code. If you really want to start a great company, hone your design skills.  Read more

Want to Spy on Rivals? There's an App for That

Social media can offer lots of clues into your competitors' strategies. The trouble is capturing all that data. A new app promises to do it for you.  Read more

#Sandy: Biggest Event in Instagram History

More than 800,000 photos were marked #Sandy on Instagram. Kevin Systrom, the company's co-founder, explains how this fact marks a shifting tide for social me...  Read more

Don't Sabotage Your Social Media: 6 Sure Ways

Here's a basic checklist to quickly make sure your social media tactics are on the right track.  Read more

Where CEOs Spend Their Time (& Money) on Social Media

A new survey shows that more small business owners are not only using social media but they are willing to pay for help.  Read more