New Ways to Advertise on Social Media
Can't keep up with all the updates from Facebook, Twitter, LinkedIn, and YouTube? Read on for latest changes you should know about. Read more
Online Marketing
Recent Online Marketing Articles
Oops: 10 Common Mistakes on Twitter
Even advanced users make basic mistakes on Twitter. Don't be one of them. Read more
Selling in the Post-Internet Age
The Internet has utterly transformed the way that companies buy and sell. Read more
Hard Truth About Search Optimization
Search is key to online marketing, but it can't do everything for you. The fact is, most clicks from search go to a just a handful of websites. Read more
Perfect PR and SEO Relationship: 3 Tips
Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Here's how to make it work. Read more
How My Site Gets Tons of Traffic From Pinterest
My company, Greatist, is the fastest growing health-and-wellness site on the Web. We wouldn't have that label without these tricks for using Pinterest. Read more
Create Your Own Active Online Community
Google+, Facebook, and LinkedIn can provide a lucrative opportunity if you can attract an engaged audience. Here's how to do it. Read more
Does Facebook Work for B2B Marketing?
Some firms have had success, while others say the social network does little for them. Inc.com talks to Facebook's small business director to learn more. Read more
7 Ways to Tell Stories (Truthful Ones) to Sell Online
Want to make social media work for you? Tell a story. A personal, honest one about you, or an employee. Not effective? Try again. Read more
Make Your Writing Pop: 8 Tips
With email and social media, everyone writes all the time now. Are you any good at it? Here are eight ways to improve. Read more
Photos Are Social Media Gold
Here are five ways to use images to grow your follower base on social media. Read more
5 Mistakes You're Making Online
For a powerful online presence, what you don't do is as important as what you should be doing. Read more
Who Should (and Shouldn't) Use Social Media 
The wine and social-media entrepreneur on the how to fit the social medium to your message. Watch video
3 Social Media Lessons From Marco Rubio's Awkward Televised Water Grab
Here's what Poland Spring got right--and wrong--when its bottle landed in a viral video. Read more
5 Reasons to Stop Checking Facebook at Work
A handful of studies confirm what you likely already suspected: Your Facebook habit is hurting you--in more ways than one. Read more
8 Tips to Prevent a Social-Media Meltdown
You can ignore social media, but that won't make it go away. Here's how to manage when it goes off the rails. Read more
The Best Content Marketing Is Free
You could outsource this marketing, or you could tap a rich--but free--source of content right in front of you. Read more
Help Your Business Get Social: 3 Free Tools
Get a lot of bang for no bucks with these free business-oriented platforms. Read more
Work is Good. Spread the Word.
Let's create a vast tide of workplace optimism to make the world a better place. Read more
Vanity Keywords: A Useless SEM Strategy
Ranking for 'Vanity Keywords' simply doesn't achieve the same marketing ROI as a long-tail approach. Here's why the practice should be put to rest. Read more
5 Easy Steps to Get Started on LinkedIn
If your customers are other businesses or have specific industry interests, you might want to give LinkedIn a second look. Read more
New Rules for SEO Success in 2013
Measuring SEO success by your ranking position for your favorite keywords means falling behind the curve. Read more
6 Email Marketing Myths
Everyone knows you shouldn't send the same email twice, right? Wrong. Read more
Seth Godin: Why Small Businesses Fail
The famous marketing expert explains how small businesses can hone their market efforts. Read more
Amazon Deletes Negative Reviews and Gets Away With It...But Can You?
Reviews and ratings can build you up--or take you down. Tips to harness them successfully. Read more
Create an Awesome Welcome Email: 7 Tips
That first email is like the all-important first impression on a hot date. Here's how to pique your customers' interest. Read more
Use Facebook, LinkedIn, and Twitter to Find (and Vet) New Hires
On social networks, you can learn what prospective candidates are like long before you meet them, says Dave Kerpen, co-founder of Likeable Media. Watch video
How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
Easy Ways to Polish Your Online Reputation
Chances are, people are searching your name online. Will you like what they find? Read more
'We Had No Idea What the Numbers Would Look Like'
To get customers to come back, Wayfair co-founder Niraj Shah had to reorganize his 200 home goods websites. Watch video
Posting on Facebook? First Figure Out Why
Too many companies waste their time on social media. Ten objectives you should consider before you Tweet or post an update. Read more
Is Marketing Truly Necessary?
A marketing group is only useful if it's measurably increasing revenue or reducing sales costs. Read more
4 Reasons Customers Won't Trust You
These four common (but easily-correctable) errors tell your customers you can't be trusted. Read more
How to Write an Insanely Popular Blog
The most popularly shared articles online, regardless of industry, topic, or even author, often share these similar traits. Read more
5 Seemingly-Small Secrets to Hyper Growth
The co-founder of Likeable Media explains how the company's culture has contributed to its five-year catapult to $5 million in annual sales. Read more
