Online Marketing


Recent Online Marketing Articles

Report: Social Media Worth the Time

Small businesses and the self-employed are most likely to close new business deals and find partnerships thanks to their efforts on Facebook, Twitter, et al.  Read more

QR Codes

Advice on how a business can use a QR code as a promotional tool.  Read more

Inc. 5000 Applicant of the Week: Tagged

It isn't the next Facebook or Myspace, but this social network is giving users some of the Internet candy they crave: games, new connections, and even a hot ...  Read more

Usability Testing

My company's vice president of engineering, John Maddalozzo, attended the South by Southwest Interactive (SXSWi) festival here in Austin a few weeks ago t...  Read more

Capterra Soldiers On

An online directory’s new strategy works—sort of.  Read more

How Would You Sell Bacon and Beer Cupcakes?

Four entrepreneurs suggest marketing strategies for Butch Bakery.  Read more

Case Study: Battling a Media (and Legal) Firestorm

Users were angry, the media hostile. Then the state attorneys started investigating.  Read more

My Favorite Tool for Avoiding Data Overload

Erik Kullenberg explains how he uses Threadsy to organize his e-mail and social networking accounts.  Read more

Google's Challenge to Facebook

The search giant unveils a new social campaign, plus advice on going viral, and the rest of today's news.  Read more

Why Social Influence Matters to Businesses

Eight industry insiders define what social influence means, how to measure it, and why it truly matters.  Read more

Keeping Track of Blog Comments

As you have probably seen in my other posts, I try to respond to the comments I receive here on Inc.  But I wish there was a tool that would send me ...  Read more

Inside the $41 Million Investment in Color

Why the investment in to the location based photo sharing app is a good idea, despite the critics.  Read more

7 Blogging Mistakes That Small Businesses Make

Many small businesses have turned to blogging as a way to engage and further connect with customers. But making mistakes in your blog can kill your business....  Read more

Social Media Tips You Can Learn From Big Business

With huge budgets and entire departments dedicated to social media, big business has conceived of some very innovative ways to use social media. Here are som...  View slideshow

Could You Survive Without Mobile Apps?

A third of small businesses say they couldn't get by without mobile apps. (Eleven percent say they use them only because they're "cool.")  Read more

How to Create an Effective Company Facebook Page

You've created a company Facebook page. Now what? Here are four tips, from the experts, about how to build a great fan page.  Read more

20 Best Company Facebook Pages

These 20 companies demonstrate Facebook done right. With active discussions, lively photos and videos, and custom content—these pages are converting thousa...  View slideshow

Google's Farmer Update: 5 SEO Tips You Need Now

With the latest changes to its search algorithm, Google goes after websites that specialize in junk content.  Read more

9 Tips to Help Redesign Your Company Facebook Page

When Facebook announced its latest business page upgrade, it wasn’t to frustrate you—turns out the upgrade does wonders for business pages. David Griner,...  View slideshow

Obama's Privacy Bill of Rights

How the White House wants to protect Americans from intrusive data gathering. Plus, Mexico City's first innovation center, and the rest of the day's news.  Read more

Ideas From SXSW: What You Missed This Weekend

The buspreneurs pitch investors, plus everyone's talking games, incentives, and influencers. Here's the latest from Austin.  Read more

How Do You Find That Special Someone?

The internet helps me find a lot of things I'm looking for, like a nearby restaurant or where to renew my driver's license.  But special relationship...  Read more

Save the Yellow Pages

Small-business owners are fighting to preserve the old-fashioned phone book. Plus, Groupon gets sued, and the rest of the day's news.  Read more

No IPO Plan for Twitter

Biz Stone deflects rumors of a deal with J.P. Morgan, a bleak outlook for small-business lending and the rest of the day's news.  Read more

MTV for the Overachiever Generation?

Arielle Scott, a former Jessica Mah collaborator, is on a mission to empower young adults to innovate—and she’s building a media empire to do so.  Read more

How Would You Sell Custom Board Shorts?

Four entrepreneurs offer marketing strategies to Shortomatic.com.  Read more

How to Create a Killer E-mail Newsletter

Nine tips for designing an e-mail newsletter that won't have customers reaching for the Unsubscribe button  Read more

Finding the Next Big Thing at SXSW

SXSW Interactive served as the launching point for Twitter and Foursquare. Here are three intriguing start-ups vying to make their mark in Austin this year.  Read more

From China, With Love

More American entrepreneurs are turning to investors far from home. Plus, a beer brewer's epiphany and the rest of the day's news.  Read more

Collaborative Creation and Crowdsourcing in the Music Industry

Composer and conductor Eric Whitacre leads a virtual choir at TED, showing just how collaborative creation and crowdsourcing or radically altering the way pe...  Read more

How to Protect Your Domain Name from Cybersquatting

Safeguarding your presence on the Internet requires ongoing vigilance to uncover the schemes of unscrupulous characters.  Read more

10 Tips on Using Quora for Business

The popular Q&A service is soaring in popularity. How can you maximize its potential for your business? We asked to a few Quora pioneers who've quickly found...  Read more

Are You a David or a Goliath?

Small companies taking on big rivals. Plus, the art of the pivot, Hollywood smiles on Vita Coco, and the rest of the day's news.  Read more

Building a Successful Food Blog

With great recipes and a commitment to editorial integrity, Deb Perelman’s smittenkitchen.com has attracted a legion of fans. Here's how she did it.  Read more