Online Marketing


Recent Online Marketing Articles

Putting Widgets to Work

By Bill Pfleging |  May 1, 2008

Widgets are no longer just for your Facebook page. Small and mid-sized businesses are using these online applications for viral marketing, to generate intere...  Read more


SEO for Blogs: If You Build It, Will They Come?

By Minda Zetlin |  May 1, 2008

Blogs can be effective tools for raising the profile of your product or service -- but only if your target audience find them. Search engine optimization (SE...  Read more


Does Business Need Its Own Search Engines?

By Mary O. Foley |  May 1, 2008

Business-to-business (B2B) vertical search engines allow businesses to search for partners, suppliers, and customers without having to sort through the run o...  Read more


Their Online Dating Site was Struggling

By Max Chafkin |  May 1, 2008

Was a blind-date stunt really the answer?  Read more


From Blogs to Online Communities

By Anita Campbell |  May 1, 2008

Now that there are so many blogs, and search engines aren't reliable enough to be the main source of Internet-based customers, online communities may be the ...  Read more


Setting Boundaries for Employee Internet Use

By Lisa Metcalfe |  May 1, 2008

A total ban on Internet surfing for workers isn't practical, but employers do need to create a balance to use the technology to increase productivity while m...  Read more


How to Banish Blog Spam

By Michelle V. Rafter |  May 1, 2008

It’s great when your company blog gets noticed -- but not so great when the acclaim makes it a spam magnet. By taking a few simple steps, companies can sto...  Read more


Essential Steps to Starting a Business Podcast

By Michelle V. Rafter |  May 1, 2008

Whether you go it alone or hire a professional producer, follow these rules of thumb to create an engaging podcast that can attract listeners, and hopefully,...  Read more


MySpace Unveils Advertising Platform

Apr 21, 2008

The platform allows advertisers to build, maintain and customize brand profiles.  Read more


What You Need to Know About The People Who Read Your Blog

By Renee Oricchio |  Apr 9, 2008

A new study on the habits of blog readers, conducted by The University of California at Irvine, is quietly making the rounds at conferences and Read more


The New Advertising Medium: Social Media

By Anand Rajaraman |  Apr 1, 2008

Social networking sites attract more and more users, but are they viable as an effective marketing platform?  Read more


Tech Talk: Online Video Helps Travel Website

By Elizabeth Wasserman |  Apr 1, 2008

By allowing resort homeowners to take video of their properties and showcase them online, a Massachusetts-based travel website finds a new technology tool to...  Read more


Tech Talk: Search Helps Customers Find Filters

By Elizabeth Wasserman |  Apr 1, 2008

A Minnesota-based water filter company found that adding custom search to its website increased sales from online customers.  Read more


Drive Traffic to Your Business Blog

By Michelle V. Rafter |  Mar 1, 2008

You won’t get any business from your company blog if nobody knows about it. To reach its full potential, a blog needs traffic. To get visitors, use a mix o...  Read more


Dear Customer…

By Ryan Underwood |  Mar 1, 2008

Managing e-mail campaigns.  Read more


Targeted Search -- How to Optimize It

By Mary O. Foley |  Mar 1, 2008

Businesses that advertise online have been thrown another loop. Just when they had search engine optimization figured out, now they can target their advertis...  Read more


Anything Could Happen

By Max Chafkin |  Mar 1, 2008

Evan Williams's first little idea shifted the culture. (You can thank him for the ubiquity of blogging.) His new business, called Twitter, will be entering y...  Read more


Why Business Bloggers Are Twittering

By Anita Campbell |  Mar 1, 2008

Business bloggers are finding that tools like Twitter help draw traffic to their blog posts and give them a way to stay connected without the commitment of w...  Read more


A Digital Makeover for the Modeling Business

By David H. Freedman |  Feb 1, 2008

How Ford Models became the hottest thing on YouTube.  Read more


Mobile Phones: A Pocketful of Marketing

By Ryan McCarthy |  Feb 1, 2008

The future is calling. Pick up!  Read more


Viral Video: Get Ready for Your Close-up

By Max Chafkin |  Feb 1, 2008

"Will it Blend?" from Blendtec and three more case studies of viral-video marketing success.  Read more


How to Jazz Up Your Website

By Max Chafkin and Ryan McCarthy |  Feb 1, 2008

Do you want to have a top-notch website? Here are 8 important questions to ask yourself.  Read more


Blogging: More Than Idle Chatter

By Max Chafkin, Leigh Buchanan and Ryan McCarthy |  Feb 1, 2008

Do it--and do it as if you mean it.  Read more


Social Networks: Ready to Join the Party?

By Max Chafkin |  Feb 1, 2008

Marketing your small business on Facebook and MySpace.  Read more


The New Basics of Marketing

By Max Chafkin, Leigh Buchanan and Ryan McCarthy |  Feb 1, 2008

What you need to know about: websites, email, mobile phones, social networks, viral video, blogging.  Read more