Online Marketing


Recent Online Marketing Articles

Needed: Part-Time Help. Location: Anywhere

As the recession continues to limit small business spending power, a trend has emerged in which employers are seeking more part-time workers, many of whom ar...  Read more

How Would You Sell Custom Stuffed Animals?

Four entrepreneurs offer marketing strategies to a start-up that sells custom toys.  Read more

4 Tools for Creating Video Blogs

A review of editing software that makes it easy to produce professional-looking video blogs  Read more

How to Double Your Gift Card Sales

Consumers spent more than $23 billion on gift cards last year. We've pinpointed the best strategies for small businesses to help gift card sales soar.  Read more

How to Make Freemium Work For You

Giving away your product or services isn’t as crazy as it sounds. Here are steps to get the most out of the strategy.  Read more

10 Tips for Handling a Media Blitz

Is there such thing as too much good press? Here's how to master your PR in a press onslaught and keep a positive business buzz going strong.  Read more

Small Businesses Shun Social Media in Favor of Traditional Websites

Companies seem more willing to invest in their website and in e-mail marketing than they do in social media.  Read more

How to Write a Social Media Press Release

The success of a social media campaign is reliant upon the networks and users themselves. Here is how to craft a press release that incorporates social inter...  Read more

Christopher McCann, Co-founder of StartupDigest 

Young Silicon Valley entrepreneur Christopher McCann answers questions about starting a successful e-mail newsletter business.  Watch video

Labor Board Backs Workers' Right to Bad-mouth Bosses Online

In what could be a precedent-setting case, a federal agency says employees' right to gripe online is protected.  Read more

The Pirate's Life for You

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: Read more

How Would You Sell Temporary Wallpaper?

Four seasoned entrepreneurs offer marketing strategies for Tempaper.  Read more

7 Deadly Web Design Sins

Designers, are you guilty of creating information-overload homepages or building the "unwelcome screen?" The experts are here to save you.  Read more

How to Drive More Traffic to Your Website

Driving traffic to your site is an organic process that takes time and one that never really ends. Here are some tools to help you achieve a growing number o...  Read more

Andy Dunn, Co-founder of Bonobos 

Andy Dunn, co-founder of Bonobos, an online men's apparel retailer based in New York City, talks about building a successful business on the Web.  Watch video

GetGlue: The Foursquare of Entertainment?

The act of "Checking In" continues to evolve. For entertainment social service GetGlue, they've figured out how checking in to media can be profitable.  Read more

Facebook, Amazon Team Up for Venture Fund

Other investors in the new $250 million fund dedicated to the social web include Zynga, Liberty Media and Comcast. Google mysteriously missing.  Read more

Is Social Media Really Worth Your Time?

A new survey shows half of small businesses are unconvinced about the medium's popularity -- and whether it should be used to find customers.  Read more

How to Design an E-commerce Page

Great sites are simple, convenient, and offer an experience that consumers want to have again and again.  Read more

How to Design a Great "About Us" Page on Your Website

Whether you're starting from scratch or revisiting an About Us page in need of a little TLC, you can take yours from forgettable to memorable by incorporatin...  Read more

Three Cheers for You, Boss

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: <...  Read more

Meet the BYU Student Who Took Orabrush Viral

Dr. Bob had a tongue cleaner that no one wanted to buy. Then he found Jeffrey Harmon, a college student who understood how to create a viral marketing hit.  Read more

How to Back Up Your Social Media Accounts

What would happen if you lost all of the data you share on social networks? Here's why, and how you should back up your favorite social tools.  Read more

Get the Guinness Stamp of Approval

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: Lo...  Read more

4 Essential Data-Mining Tools

Statistical analysis software such as Google Chart API and SAS Analytics help companies make the most of their data.  Read more

Would You Buy Underwear By Subscription?

The CEOs of Tommy Bahama and Bonobos weigh in on Manpacks's plan to sell men's underwear subscriptions.  Read more

Getting Your Resumé Ready for Google

Four start-ups seek to help people polish the online reputation.  Read more

Start-Ups 2010: Finding an Audience Online

Getting attention online is easier said than done, according to start-up founder Greg Stallkamp of Holos Fitness.  Read more

Building a Fortune on a Grudge

David Fincher's sensational film looks at a company whose founders have already had the kind of falling out that used to take friends in business a couple of...  Read more

AOL Buys TechCrunch

Expanding its growing network of blogs, online giant agrees to acquire Michael Arrington's influential Silicon Valley site.  Read more

The E-mail Heard 'Round Silicon Valley

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: ...  Read more

The Key to the Facebook Movie

Paul Graham's classic essay on why nerds are not popular may help explain the improbable rise of Facebook founder Mark Zuckerberg.  Read more

New Search Engine Optimization Methodology

While teaching a social media class last Friday in Columbus, OH, I ran across a company at the technology incubator up there called Read more

Garrett Camp, Founder of StumbleUpon 

The 31-year-old founder of the popular social link-sharing StumbleUpon, Garrett Camp shares his advice about starting an online business.  Watch video

Twitter's Capital City is New York, Report Finds

A new report says San Francisco is the most connected, but New York City is tops for Twitter.  Read more