Connecting Your E-mail and Social Marketing
Your business has accumulated an e-mail list, but you have no idea how to connect those e-mail subscribers to your Facebook page, your Twitter followers a... Read more
Online Marketing
Recent Online Marketing Articles
How to Design and Build a Mobile Website
With 75 million Americans accessing the Web from mobile phones, your business can’t afford not to provide customers with a seamless browsing experience. He... Read more
Facebook Surges Everywhere But in the U.S.
The social networking site's user base is evolving rapidly and becoming more global. Does that mean it's time to rethink your company's Facebook strategy? Read more
How to Use Location-Based Social Networks for Your Business
More small businesses are looking to profit from promotions on location-based social networks such as Foursquare and Gowalla. Here's a guide to tapping in to... Read more
New Twitter Feature Takes on Groupon
The microblogging site will allow you to offer exclusive, limited-time deals. Should you try it? Read more
Packaging Designed by Customers
A Dog's Life founder Todd Thedinga puts photos of customers' pets on his product packaging. Read more
How to Optimize Your Site for Search
Want to drive more potential customers to your website? Here are some basic steps to take that will help boost your presence on the search engines. Read more
How to Incorporate Badges Into Your Website
Companies such as Foursquare, Stack Overflow, and ThredUP reward customers with virtual merit badges. Read more
How to Create a Virtual Goods Market
So you've heard there's money to be made in the virtual goods market and you're ready to launch your first virtual goods? Here's some tips on finding real cu... Read more
Twitter Settles FTC Privacy Case
The Federal Trade Commission puts companies on notice that it expects password protection programs to work. Read more
Sex Blogger Episode Prompts Change at Twitter Search Engine Topsy
After a sex blogger was unmasked to her employer via Topsy, the company has moved to further protect users' privacy. Read more
How to Choose the Best SEO Firm for Your Business
A great search engine specialist is hard to find, but the right one can seriously improve your page rank - and your bottom line. Read more
Launch a New Product on Twitter
While Facebook is good for building long-term customer relationships, businesses are finding that Twitter can be great for quickly building momentum for, say... Read more
The Wine World Cup
No matter which team is crowned champion in South Africa, wine distributor Heritage Link Brands is hoping to come out a winner. Read more
How to Optimize Your Facebook News Feed Presence
To find business on Facebook, first business has to find you. Read more
Google's New Bing, I Mean Bling
Google has a new feature t oday. You can't miss it, although it's about as "so wh... Read more
Social Networking Answers for Skeptics and Newbie’s
I held fast to my beliefs that social networking would eat away at my productivity levels – until my friend landed a spot on a popular network television m... Read more
5 Secrets to Selecting Highly-Effective SEO Keywords
How many keywords should you assign to each page on your website--and how should you pick them? An Inc. 500 CEO offers his advice on SEO. Read more
An Animated Salesperson
Why your website needs an avatar, an animated online character used to represent a person or brand. Read more
Death of the Elevator Pitch
Is the elevator pitch extinct? New York City VC Mark Peter Davis says it is. Writing on the Read more
Are Facebook's Days Numbered?
The NY Times has reported that four 'nerds' in New York City have d... Read more
The Best 5 iPad Apps for Business
Apple's just-launched iPad might be the must-have gadget of the season -- or perhaps the entire year -- but it's more than just a tech toy. Hundreds of dedic... Read more
How to Write a Social Media Policy
Whether your company is active on social media, your employees probably are. Here are some things to consider when creating a social media policy. Read more
From Twitter to Bestseller – and TV, Too
Wondering if Twitter is worth your time? Consider the case of 29-year-old Justin Halpern. Read more
Social Media Branding Exercises
Using networks like LinkedIn, Facebook and Twitter to brand yourself or your company is becoming very popular these days. Tons of consultancies have... Read more
Would You Fire an Employee Over a Negative Facebook Post?
A pizza restaurant raises hackles – and consciousness – about corporate social media policies by letting a waitress go for ranting about a customer. Read more
Facebook's New Pledge On Privacy
It took awhile, but Facebook CEO Mark Zuckerberg is finally using water instead of kerosene to put down the firestorm over recent changes in privacy setti... Read more
How to Build Your Personal Brand
With traditional publicity vehicles and the Web’s resources at hand, making a name for yourself is easier than ever. Read more
Mark Zuckerberg Rethinks Privacy
Facebook founder, Mark Zuckerberg, is talking. Specifically he's talking to Robert Scoble, the Liz Smith of the tech world (I mean that as a compliment, M... Read more
How to Use Kickstarter to Launch a Business
Have a little idea that needs a boost? If you have a robust social network, this crowdfunding site could be just the thing to help. Read more
Mark Zuckerberg's Privacy Settings
Facebook CEO, Mark Zuckerberg, offers this quote on his Facebook page right under his profile picture: "I'm trying to make the world... Read more
How to Use Twitter as a Recruiting Tool
The social media site is emerging as a tool to identify and engage potential job candidates. Here's how to use Twitter to help you find your next hire. Read more
Rules of Conduct on Internal Social Networks
Is it okay to take quizzes and challenge your co-workers on your company’s social network? Or post pictures of the wild office holiday party? Now that busi... Read more
How to Perform A Facebook-ectomy
This says it all about public reaction to Facebook's new privacy settings. One of Google's top trending searches this week is "How do I delete my Facebook... Read more
Facebook Unveils New Security Features
Social networking site boosts security features in the face of mounting criticism over its efforts to protect privacy. Read more
