Online Marketing


Recent Online Marketing Articles

6 Tools for Monitoring Your Reputation

Services like Trackur, Viralheat, and Radian6 keep companies abreast of customer complaints.  Read more

Facebook to Announce Its Own Foursquare Knockoff

There's no confirmation on this, of course. But multiple news outlets are quoting multiple sources all tipping off the same thing: Facebook will be making...  Read more

5 Secrets of Highly Effective Twitter Users

Should you follow everyone who follows you? Which hashtags should you use for your business? And is it a bad idea to start a reply with the @ symbol? Twitter...  Read more

Why CEOs Should Be More Social

George Colony of Forrester Research believes that CEOs shou...  Read more

How to Manage Your Online Advertising

When working with a digital ad system, there are secrets to making sure you're getting the most out of the deal.  Read more

How to Hire a Social Media Specialist

It's key to find a tech-savvy people person who understands that before blogging must come copious research.  Read more

A Nation of Schizophrenic Spenders?

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: ...  Read more

What Privacy Concerns? People Spending More Time on Facebook

A new report reveals Americans spend nearly a quarter of their online time on social-networking sites like Facebook, up from 16 percent a year earlier.  Read more

4 Ways to Master Social Media Marketing

Real-world examples of employing the best tactics to engage, enthrall, and expand your customer base online (without looking like a jerk).  Read more

Writing an E-Newsletter that Gets Results

Here’s a newsflash: sending regular e-newsletters can be a cost-effective way to build relationships with customers and prospects. Just make sure you do no...  Read more

How to Use Social Media for B2B Marketing

Tips for business owners on using sites like Twitter and LinkedIn to market your services and establish industry contacts.  Read more

Maisha Walker, Inc.com Blogger and Entrepreneur 

The president of MessageMedium, a New York City social media consulting company, shares her insights on online marketing.  Watch video

How to Rank High on Google

Free tips from an SEO expert. Tech entrepreneur Neil Patel has spent  a large portion of his career helping big corporations like Viacom and H...  Read more

Facebook May Be Popular, But Not Well-Liked

Privacy concerns, frequent design changes and aggressive advertising earn the social-networking giant low marks on a consumer survey.  Read more

How to Use Google to Improve Your SEO

Tips on using a few of Google's free tools to help optimize your site for search engines.  Read more

Ryan Allis and Aaron Houghton, Founders of iContact 

For iContact co-founders Ryan Allis and Aaron Houghton, there is very little time for bonding, beyond a few trips to a lake to water-ski.  Watch video

Connecting Your E-mail and Social Marketing

Your business has accumulated an e-mail list, but you have no idea how to connect those e-mail subscribers to your Facebook page, your Twitter followers a...  Read more

How to Design and Build a Mobile Website

With 75 million Americans accessing the Web from mobile phones, your business can’t afford not to provide customers with a seamless browsing experience. He...  Read more

Facebook Surges Everywhere But in the U.S.

The social networking site's user base is evolving rapidly and becoming more global. Does that mean it's time to rethink your company's Facebook strategy?  Read more

How to Use Location-Based Social Networks for Your Business

More small businesses are looking to profit from promotions on location-based social networks such as Foursquare and Gowalla. Here's a guide to tapping in to...  Read more

New Twitter Feature Takes on Groupon

The microblogging site will allow you to offer exclusive, limited-time deals. Should you try it?  Read more

Packaging Designed by Customers

A Dog's Life founder Todd Thedinga puts photos of customers' pets on his product packaging.  Read more

How to Optimize Your Site for Search

Want to drive more potential customers to your website? Here are some basic steps to take that will help boost your presence on the search engines.  Read more

How to Incorporate Badges Into Your Website

Companies such as Foursquare, Stack Overflow, and ThredUP reward customers with virtual merit badges.  Read more

How to Create a Virtual Goods Market

So you've heard there's money to be made in the virtual goods market and you're ready to launch your first virtual goods? Here's some tips on finding real cu...  Read more

Twitter Settles FTC Privacy Case

The Federal Trade Commission puts companies on notice that it expects password protection programs to work.  Read more

Sex Blogger Episode Prompts Change at Twitter Search Engine Topsy

After a sex blogger was unmasked to her employer via Topsy, the company has moved to further protect users' privacy.  Read more

How to Choose the Best SEO Firm for Your Business

A great search engine specialist is hard to find, but the right one can seriously improve your page rank - and your bottom line.  Read more

Launch a New Product on Twitter

While Facebook is good for building long-term customer relationships, businesses are finding that Twitter can be great for quickly building momentum for, say...  Read more

The Wine World Cup

No matter which team is crowned champion in South Africa, wine distributor Heritage Link Brands is hoping to come out a winner.  Read more

How to Optimize Your Facebook News Feed Presence

To find business on Facebook, first business has to find you.  Read more

Google's New Bing, I Mean Bling

Google has a new feature t oday. You can't miss it, although it's about as "so wh...  Read more

Social Networking Answers for Skeptics and Newbie’s

I held fast to my beliefs that social networking would eat away at my productivity levels – until my friend landed a spot on a popular network television m...  Read more

5 Secrets to Selecting Highly-Effective SEO Keywords

How many keywords should you assign to each page on your website--and how should you pick them? An Inc. 500 CEO offers his advice on SEO.  Read more

An Animated Salesperson

Why your website needs an avatar, an animated online character used to represent a person or brand.  Read more