Online Marketing


Recent Online Marketing Articles

Twitter Settles FTC Privacy Case

The Federal Trade Commission puts companies on notice that it expects password protection programs to work.  Read more

Sex Blogger Episode Prompts Change at Twitter Search Engine Topsy

After a sex blogger was unmasked to her employer via Topsy, the company has moved to further protect users' privacy.  Read more

How to Choose the Best SEO Firm for Your Business

A great search engine specialist is hard to find, but the right one can seriously improve your page rank - and your bottom line.  Read more

Launch a New Product on Twitter

While Facebook is good for building long-term customer relationships, businesses are finding that Twitter can be great for quickly building momentum for, say...  Read more

The Wine World Cup

No matter which team is crowned champion in South Africa, wine distributor Heritage Link Brands is hoping to come out a winner.  Read more

How to Optimize Your Facebook News Feed Presence

To find business on Facebook, first business has to find you.  Read more

Google's New Bing, I Mean Bling

Google has a new feature t oday. You can't miss it, although it's about as "so wh...  Read more

Social Networking Answers for Skeptics and Newbie’s

I held fast to my beliefs that social networking would eat away at my productivity levels – until my friend landed a spot on a popular network television m...  Read more

5 Secrets to Selecting Highly-Effective SEO Keywords

How many keywords should you assign to each page on your website--and how should you pick them? An Inc. 500 CEO offers his advice on SEO.  Read more

An Animated Salesperson

Why your website needs an avatar, an animated online character used to represent a person or brand.  Read more

Death of the Elevator Pitch

Is the elevator pitch extinct? New York City VC Mark Peter Davis says it is. Writing on the Read more

Are Facebook's Days Numbered?

The NY Times has reported that four 'nerds' in New York City have d...  Read more

The Best 5 iPad Apps for Business

Apple's just-launched iPad might be the must-have gadget of the season -- or perhaps the entire year -- but it's more than just a tech toy. Hundreds of dedic...  Read more

How to Write a Social Media Policy

Whether your company is active on social media, your employees probably are. Here are some things to consider when creating a social media policy.  Read more

From Twitter to Bestseller – and TV, Too

Wondering if Twitter is worth your time? Consider the case of 29-year-old Justin Halpern.  Read more

Social Media Branding Exercises

Using networks like LinkedIn, Facebook and Twitter to brand yourself or your company is becoming very popular these days.  Tons of consultancies have...  Read more

Would You Fire an Employee Over a Negative Facebook Post?

A pizza restaurant raises hackles – and consciousness – about corporate social media policies by letting a waitress go for ranting about a customer.  Read more

Facebook's New Pledge On Privacy

It took awhile, but Facebook CEO Mark Zuckerberg is finally using water instead of kerosene to put down the firestorm over recent changes in privacy setti...  Read more

How to Build Your Personal Brand

With traditional publicity vehicles and the Web’s resources at hand, making a name for yourself is easier than ever.  Read more

Mark Zuckerberg Rethinks Privacy

Facebook founder, Mark Zuckerberg, is talking. Specifically he's talking to Robert Scoble, the Liz Smith of the tech world (I mean that as a compliment, M...  Read more

How to Use Kickstarter to Launch a Business

Have a little idea that needs a boost? If you have a robust social network, this crowdfunding site could be just the thing to help.  Read more

Mark Zuckerberg's Privacy Settings

Facebook CEO, Mark Zuckerberg, offers this quote on his Facebook page right under his profile picture: "I'm trying to make the world...  Read more

How to Use Twitter as a Recruiting Tool

The social media site is emerging as a tool to identify and engage potential job candidates. Here's how to use Twitter to help you find your next hire.  Read more

Rules of Conduct on Internal Social Networks

Is it okay to take quizzes and challenge your co-workers on your company’s social network? Or post pictures of the wild office holiday party? Now that busi...  Read more

How to Perform A Facebook-ectomy

This says it all about public reaction to Facebook's new privacy settings. One of Google's top trending searches this week is "How do I delete my Facebook...  Read more

Facebook Unveils New Security Features

Social networking site boosts security features in the face of mounting criticism over its efforts to protect privacy.  Read more

Twitter Users Campaign for a National Entrepreneurs' Day

If one million sign a petition addressed to Pres. Barack Obama, March 20, 2011 could become the first annual day dedicated to entrepreneurs.  Read more

12 Tips for Stepping Up Your Social Media Presence

Building customer interest and loyalty online isn't just about Twitter and Facebook anymore.  Read more

Facebook Quitters Create an Opportunity

If search results are any indication, more people are looking for ways to shut down their Facebook profiles. A start-up called Diaspora aims to take advantag...  Read more

How to Improve Your E-Mail Marketing

Your customers and clients are overloaded with e-mail every day. We asked experts for their tips and tricks for more effective e-mail marketing.  Read more

Twitter Business Center to Launch

Twitter is beta testing what is tentatively being called "Twitter Business Center". No word on when it may actually launch publicly. But, this is somethin...  Read more

How to Open a (Successful) Food Truck

Want to break into sidewalk entrepreneurship? Here's your guide.  Read more

Facebook Juggernaut Rolls On

The social networking site has topped Yahoo to become the web's biggest ad publisher.  Read more

8 Ways to Optimize Video Content for Search

Optimizing video for search is easy to overlook and incredibly important. An Inc. 500 CEO tells you how to do it right.  Read more

The Truth About Who's Using Twitter

A new report reveals some surprises about who's using the microblogging service, why they love it, and how Twitter can affect your brand.  Read more