Online Marketing


Recent Online Marketing Articles

How to Use Foursquare to Get Customers

By Scott Gerber |  Mar 20, 2012

How "hyper-local" targeting of prospective customers can help your business. Tips from Scott Gerber, founder of the Young Entrepreneur Council, and Joe Meyer...  Watch video


Diversify the Eggs in Your Marketing Basket

By Matthew Swyers |  Mar 20, 2012

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo.  Read more


Marketing Makeover: Fix This Email Pitch

By Geoffrey James |  Mar 20, 2012

Email marketing fails when a message contains just biz-blab and fake emotion. Here's how to write a note that generates real leads.  Read more


3 Reasons People Hate Marketers

By Kevin Daum |  Mar 16, 2012

Don’t add to the marketer bashing: avoid these pitfalls and be a marketing hero.  Read more


Biggest Mistake I See on Twitter

By Hollis Thomases |  Mar 16, 2012

There are 3 good reasons not to get this wrong--and an easy way to make it better.  Read more


Sprinkle Some Pixie Dust: User Experience

By Jessica Stillman |  Mar 16, 2012

The secret to winning fans and pleasing customers might just be simplicity of design. We talked to a trio of user-experience pros about how they create intui...  Read more


The Unsung Hero Behind Every Great Website

By Jon Gelberg |  Mar 15, 2012

Talented engineers and project managers both play key roles, but much of the success of your website hinges on this key person.  Read more


Make Social Commerce Work: 7 Tips

By Erik Sherman |  Mar 14, 2012

Can you use Facebook and Twitter to sell? Maybe--but it's going to take some experimentation. Here are some ideas to try.  Read more


Get Great PR: 7 Things You Must Do

By Scott Steinberg |  Mar 13, 2012

In the quest to win the hearts and minds of the press, you're going to have to do all the work.  Read more


5 More Habits of Customer-Obsessed Companies

By Amy Buckner Chowdhry |  Mar 13, 2012

Firms like Intuit, eBay, and PayPal are intensely focused on improving online user experience. Here's five more ways you can be, too.  Read more


Anticipate Your Customer's Next Click

By Tara Hunt |  Mar 12, 2012

How to fine-tune your website to give your customers exactly what they're looking for.  Read more


Kony 2012: How to Make a Video Go Viral

By Christina DesMarais |  Mar 12, 2012

Almost overnight, millions of people watched and shared this 30-minute video. Here are five things it got right.  Read more


How to Win a Tech Start-up Competition

By Lindsay Blakely |  Mar 9, 2012

Investors reveal what grabs their attention--and what makes them cringe.  Read more


Advertising Overload: Are You Guilty?

By Erik Sherman |  Mar 9, 2012

New research on just how many marketing messages it takes to completely turn off a customer.  Read more


Facebook Pages: Big Changes Coming Soon

By Hollis Thomases |  Mar 9, 2012

Your company's Facebook pages are about to get a big makeover. Here's how to make sure you're ready for it.  Read more


How to Really Show Your Customers You Care

By Howard Greenstein |  Mar 7, 2012

It's not all about you; it's all about them. Tara Hunt of Buyosphere and Lauren Thom of Fleurty Girl show how to really make an impression on your clients.  Read more


Become a Household Name: 5 Tips

By Scott Steinberg |  Mar 7, 2012

You're no celebrity entrepreneur--but that doesn't mean you can't grab a little bit of the spotlight.  Read more


The Case for Humor

By Kevin Daum |  Mar 5, 2012

Here are three powerful reasons why using humor attracts customers and helps communication.  Read more


How to Dig Deeper into Your Web Analytics

By Jeff Haden |  Mar 5, 2012

Get a better handle on what you're tracking and why. Here's a good place to start.  Read more


Building Ads in the 21st Century and Beyond

By KC Ifeanyi |  Mar 5, 2012

CEO of award winning digital ad agency AKQA Tom Bedecarre tells us how his independent company has become an industry titan.  Read more


How Limbaugh's Gaffe Tainted Unwitting Brands

By Erik Sherman |  Mar 5, 2012

What if your brand was sucked into a controversy it had nothing to do with? Here's how it happens.  Read more


Become a Social Media Star

By Hollis Thomases |  Mar 2, 2012

We are all digital marketers now. Follow these 5 rules to make sure you're keeping up.  Read more


Your Homemade Website Isn't Cutting It Anymore

By Jon Gelberg |  Mar 1, 2012

Americans spent $200 billion online in 2011. The opportunity for retailers is huge--but you're not going to grab it with a DIY website.  Read more


Facebook Mobile Ads: Don't Believe the Hype

By Erik Sherman |  Mar 1, 2012

Why you should think twice about an advertising scheme coming from a company that's about to IPO.  Read more


4 Launch Day Survival Tips

By John Brandon |  Mar 1, 2012

Expect zero sleep, testy employees, and tech glitches you never could have anticipated. Here's how GetHired.com made it through.  Read more