How to Use Groupon to Boost Sales
A new service allows businesses to offer a deal of the day to its 3 million-plus subscribers. Read more
Online Marketing
Recent Online Marketing Articles
4 Tips for Using Groupon Coupons
What you need to know before you offer discounts using a group-discount site, including offering your customers Groupon coupons. Read more
Using Augmented Reality to Market Your Business
CytoSport uses augmented reality to make Shaquille O'Neal pop out of its Muscle Milk bottles. Read more
How to Create Your Own Augmented Reality
Companies, including Ogmento and Metaio, specialize in augmented reality. Read more
How Would You Sell a Virtual Farmer's Market?
Local Dirt helps people find produce from local farms. Read more
How to Use Internal Collaboration and Social Networking Technology
Social media tools can be adapted inside of your company to share data, support employees, and facilitate the exchange of ideas. Read more
Keeping Tabs on Your Employees' Facebook Activity
A new software will allow you to track everything your employees publicly do on social media. But should you? Read more
Should You Advertise on Facebook?
According to a new study, when it comes to consuming news online, users are more loyal to Facebook than they are to Google News—leading brands to shift the... Read more
Google Redirects Chinese Traffic
Search giant Google has begun redirecting traffic away from Google.cn, its main Chinese site, and to Google.com.hk, this afternoon. Read more
Overemphasis on Brand Building Leads to Mistrust
As social media has flooded the Web with content created by people like me and you, Web surfers are starting to gravitate back to trusted authorities for the... Read more
More Small Businesses Using Social Media to Attract New Customers
A new study shows social media use by small companies has doubled -- and that more than half use it to attract new business. Read more
How to Start a Website
Creating a great website is key to running a successful business, but for those who lack the necessary tech-savvy, it could turn into a complicated process. ... Read more
Fake Steve Jobs Gets a Sitcom Deal
Tips from Inc.'s GrowCo Conference. Following up a day that included presentations by Read more
Is Social Media Worth Your Time?
Do you have time for social media? Chaitanya Sagar, founder and CEO of small business outsourcing company Read more
How to Make a Splash at SXSW
It seems as if every company is looking to create buzz at SXSW in Austin this week. Here are some strategies for making a memorable impression. Read more
For Hire: Social Media Rep for Businesses
Social media is incredibly important...and incredibly time consuming. Many small business owners must choose between properly promoting their companies on Fa... Read more
Online Retail: Getting the Right Product in Front of Your Customers
A few technologies that impact online retail have recently gained wider adoption, and will help consumers find the right products online more easily in the c... Read more
Would You Suspend an Employee Over a Status Update?
A university professor's Facebook postings got her suspended -- and show you can't be too careful when it comes to social media. Read more
How to Lose Customers and Alienate People
A cinema-chain employee responds with a rude e-mail to a customer complaint, and a Facebook boycott is born. Read more
Let's Take This Offline
A decade ago, I started Joel on Software, a blog that put my company on the map. But as the business matures, I've come to realize that blogging is holding m... Read more
How to Get Customers on Facebook and Twitter
Using social networking sites for sales lead generation Read more
DIY Marketing
A look at Quark's new design service Read more
How to Revamp Your Marketing Plan
How should Denim Therapy market its jeans repair service? Four entrepreneurs weigh in. Read more
To Sell a Blog, Build Your Personal Brand
After she lost her job, Michelle Leder parlayed a unique skill -- the ability to translate turgid documents into usable news -- into an online business. Read more
How to Make Money on Foursquare
This new social broadcast application can help your business promote deals, get the attention of savvy early adopters of technology, or simply to increase fo... Read more
11 Ways to Lose Blog Followers and Alienate Readers
Outside of missing the 22 ways to successfully market your blog by ... Read more
Facebook Tops Google in Directing Web Traffic
Do you still need a reason to come up with a social media strategy? New data shows an important shift in web traffic patterns. Read more
Making Cents of Social Media Tools
Tired of new social media services that promise to bring customers to the door? Well, the truth is consumers are using social media to connect, and you might... Read more
The Best Smartphone Apps for Business
There are thousands of apps, many of which are related to gaming and shopping. We scoured the net for the following useful apps for business. View slideshow
How to Design the Best Website for Your Business
Six key design points to keep in mind when creating or redesigning your business’s website. Read more
Attacks on Social Networks Increase By 70 Percent
A survey finds that 60 percent of executives view Facebook as a security threat. Meanwhile, experts see LinkedIn as a particular area of vulnerability. Read more
How to Advertise on Facebook
Here are 4 tips to make your advertising on Facebook as effective for your business: Stand out among Facebook's status updates, party photos, and comments. Read more
Using Crowdsourcing to Control Inventory
ModCloth's Be the Buyer program lets customers tell the company exactly what they want. Read more
The Best Tools for Creating Online Video
Comparing some of the top tools for creating viral video. Read more
Using Viral Video to Boost Sales
By creating clever Web videos, companies like Smule and Kiva Systems explain their technology to customers and produce sales leads. Read more
