Making Cents of Social Media Tools
Tired of new social media services that promise to bring customers to the door? Well, the truth is consumers are using social media to connect, and you might... Read more
Online Marketing
Recent Online Marketing Articles
The Best Smartphone Apps for Business
There are thousands of apps, many of which are related to gaming and shopping. We scoured the net for the following useful apps for business. View slideshow
How to Design the Best Website for Your Business
Six key design points to keep in mind when creating or redesigning your business’s website. Read more
Attacks on Social Networks Increase By 70 Percent
A survey finds that 60 percent of executives view Facebook as a security threat. Meanwhile, experts see LinkedIn as a particular area of vulnerability. Read more
How to Advertise on Facebook
Here are 4 tips to make your advertising on Facebook as effective for your business: Stand out among Facebook's status updates, party photos, and comments. Read more
Using Crowdsourcing to Control Inventory
ModCloth's Be the Buyer program lets customers tell the company exactly what they want. Read more
The Best Tools for Creating Online Video
Comparing some of the top tools for creating viral video. Read more
Using Viral Video to Boost Sales
By creating clever Web videos, companies like Smule and Kiva Systems explain their technology to customers and produce sales leads. Read more
Reinventing the Local TV Ad
A new website celebrates the spirit of quirky TV commercials produced by local businesses. Read more
Take a Deep Breath
How to handle online criticism -- on Yelp and elsewhere Read more
You've Been Yelped
Yelp, the rambunctious and burgeoning customer-review website, can make or break a small business. It can also drive a business owner slightly insane. Read more
How I Did It: Arianna Huffington
The founder of the Huffington Post on the business of creating a platform of 4,000 opinionmakers. Read more
How to Use HootSuite for Business
How Lori Highby uses HootSuite to manage her Web design firm's tweets. Read more
Google Phones: Lowdown on the 'iPhone Killer'
Google's mobile phone platform Android has been riding high in the spotlight since the launch of the Motorola Droid and Google's own Nexus One smartphone. Do... Read more
Twitter Unveils Plan For First Developer Conference
Developers are snatching up tickets to Chirp conference and an all-night hacking session with Twitter’s founders. Read more
Your 10-Step Guide to Blogging
Inc.com blogger Maisha Walker lays out a 10-step guide to starting, writing, marketing and monetizing your company blog. Read more
8 Types of People Who Belong on Twitter
Twitter, like many marketing and social media tools, is basically a stage. How you present yourself on it depends on what talents you have and what you're tr... View slideshow
Should You Stake Your Claim in a Virtual World?
Virtual worlds are no longer seeing the explosive growth of a few years ago, shoved out of the limelight by Twitter and Facebook, but they can still be worth... Read more
How to Use Social Networking Sites to Drive Business
Advice for small businesses on using social networking sites like Facebook and LinkedIn, and how to integrate these tools into the marketing and recruiting e... Read more
How to Improve Your Site's Search Engine Optimization
Search engine optimization can raise your website's profile, delivering more traffic, more customers, and bigger revenues. Here's how to make the most of thi... Read more
30 Tips for Using Social Media in Your Business
Wading into the fast-moving flow of social media can be daunting to a small business owner with very little time on his hands. Here's Inc. 's comprehen... Read more
Drive Blog Loyalty – How to Get Repeat Traffic
Anyone who pours sweat and tears into their blog, and actually succeeds in Read more
Top 10 Awkward Social Media Moments
Inc. decided to rank the top 10 social media embarrassments of the year. Read more
Do You Need a Social Media Policy?
There's a lot to consider when it comes to representing your brand on social media sites, including what guidelines you need (if any) to protect yourself. Read more
How to Take Advantage of Online Review and Answer Sites
A look at using customer forums and review sites such as Yelp to generate sales, tips on responding to negative feedback, plus how and why to make it simple ... Read more
How to Use Multimedia for Business Marketing
Your guide to using photo sharing, video, podcasts, mobile marketing, and other types of multimedia to broaden your company's reach and introduce new marketi... Read more
10 Must-Have Blog Techniques
Blog smarter, not harder. Maximize what your blog can do for you with these 10 simple yet important tools and techniques. View slideshow
7 Secrets to Getting Positive Online Reviews
What can you do legitimately to obtain positive online reviews? Consider some approaches suggested by those who’ve been there. View slideshow
6 Social Networking Faux Pas to Avoid
Using ghost tweeters and other mistakes you should avoid to save yourself and your business embarrassment. View slideshow
Ricky Gervais: The Start of a Twitter Backlash?
Asked by publicists to tout the Golden Globes, British comedian Ricky Gervais decides that self-promotion on Twitter is "undignified." Read more
Top 13 Ways to Drive Blog Readership
If you have a blog then you know that the biggest challenge next to content is readers. How do you get your audience, who are bombarded by hundreds (thou... Read more
Should Record Labels Abandon CDs?
In a recent report Nielsen projected that in 2010 digital music could jump to half of all album sales. Is it time for labels to ditch CDs? Read more
A New Source of Stress: Feelings of Social Media Inadequacy
With new social media platforms popping up every second, many companies worry that they can't keep up with their customers. Read more
5 Ways to Actually Make Money on Twitter
What, in 140 characters or fewer, is Twitter? Well, it's a money-losing w... Read more
Building a Hugely Profitable Blog
Three years ago, Fred Mwangaguhunga launched MediaTakeOut.com, a blog focusing on urban gossip that is beating similar sites run by much larger companies. Read more
