Online Marketing


Recent Online Marketing Articles

10 Must-Have Blog Techniques

Blog smarter, not harder. Maximize what your blog can do for you with these 10 simple yet important tools and techniques.  View slideshow

7 Secrets to Getting Positive Online Reviews

What can you do legitimately to obtain positive online reviews? Consider some approaches suggested by those who’ve been there.  View slideshow

6 Social Networking Faux Pas to Avoid

Using ghost tweeters and other mistakes you should avoid to save yourself and your business embarrassment.  View slideshow

Ricky Gervais: The Start of a Twitter Backlash?

Asked by publicists to tout the Golden Globes, British comedian Ricky Gervais decides that self-promotion on Twitter is "undignified."  Read more

Top 13 Ways to Drive Blog Readership

If you have a blog then you know that the biggest challenge next to content is readers. How do you get your audience, who are bombarded by hundreds (thou...  Read more

Should Record Labels Abandon CDs?

In a recent report Nielsen projected that in 2010 digital music could jump to half of all album sales. Is it time for labels to ditch CDs?  Read more

A New Source of Stress: Feelings of Social Media Inadequacy

With new social media platforms popping up every second, many companies worry that they can't keep up with their customers.  Read more

5 Ways to Actually Make Money on Twitter

What, in 140 characters or fewer, is Twitter? Well, it's a money-losing w...  Read more

Building a Hugely Profitable Blog

Three years ago, Fred Mwangaguhunga launched MediaTakeOut.com, a blog focusing on urban gossip that is beating similar sites run by much larger companies.  Read more

Converting Web Traffic Into Sales Leads

Use tools like Google Analytics to boost online lead generation.  Read more

Blogger Logic: Eric Ries on Why You Should Start a Business

Eric Ries gives three reasons to start a company in 2010. Hint: Money is not one of them.  Read more

13 Must Have Blog Techniques & Tools

Last week we talked about basic blogging tools and techniques you should pretty m...  Read more

Study: Inc. 500 CEOs Aggressively Use Social Media for Business

Fast-growing companies are particularly visible on social media sites such as Twitter and Facebook, according to a new study.  Read more

8 Basic Blogging Features You'll Actually Use

Blogging tools are designed to be easy to use. They generally don't provide all the advanced features of a complex content management system, but rather d...  Read more

Special Offers Drive Brand Loyalty on Social Media Sites

Most consumers friend a brand on Facebook or MySpace to receive special offers; they are less likely to follow a brand on Twitter.  Read more

19 Blogs You Should Bookmark Right Now

We scoured the Web and came up with a list of the smartest business bloggers. Their advice just might help you run a better company.  Read more

Internet Users Object to Tailored Ads

Study reveals bad news for companies that track online users in order to tailor advertising.  Read more

Blogger Logic: Seth Godin on Change

The Squidoo founder and author blogs about learning how to embrace change.  Read more

A Flickr Founder's New Website

Flickr co-founder Caterina Fake has launched a new site that helps users make decisions. Now, experts weigh in with the best ways to sell it  Read more

Bing, Twitter, and the New Search Landscape

Just when you figured out search engine optimization, the Internet search scene is shifting. Microsoft introduced Bing, a tool for live Web searches. Twitter...  Read more

Building Your Tribe - 6 LinkedIn Success Studies

I hope that you have thought of or already found some ways to put last week's list ...  Read more

Small Business "Success Studies" Using LinkedIn

All around us we see evidence that the world is becoming more transparent. People are sharing information about themselves, their knowledge, their busine...  Read more

LinkedIn the 11 Most Powerful Features for Small Business

In doing the research for this post, I heard from many LinkedIn users and business owners. One of the things I have found fascinating about Linked...  Read more

How to Use Your LinkedIn Profile – a Checklist

So how did you do with your LinkedIn homework assignment ? ...  Read more

An Introduction to LinkedIn: In Restrictions a Gold Mine

"I've been trying to find a way to use Facebook in a more professional manner and I've found it — it's called LinkedIn." Inevitably many use...  Read more

LinkedIn: Lost in Translation?

One professional translator explains why LinkedIn users should be wary of the website's plans to use volunteer translators.  Read more

Use Twitter to Find Customers

Most businesses think of Twitter as a promotional tool, but it can also be used to find sales leads.  Read more

Inc. 5000 Applicant of the Week: 352 Media

One entrepreneur's college start-up was never expected to expand past the walls of his frat house. Now it is doing business with Microsoft and other large co...  Read more

Top Twitter Techniques (or 9 Good Excuses if you want to Ignore Twitter)

In my view Twitter, like many marketing and social media tools, is basically a stage. How you present yourself upon it depends on what talents you have a...  Read more

How Twitter Helps a CEO Run His Company

Pingg CEO Lorien Gabel praises the social networking tool Twitter for helping him gain feedback about his company  Read more

Where in the World is Kogi Korean BBQ?

A young restaurant is capitalizing on Twitter to advertise its traveling trove of Korean BBQ; others are jumping on the bandwagon.  Read more

Facebook Demystified: Profiles and Pages and Groups (oh my)

Depending on what kind of "entity" you are, you have 3 choices for how to create a presence on Facebook. As I mentioned in Read more

A Guide to Social Media Tools and their Uses

As I mentioned in The Weakest Link - Your Social Media Marketing "K...  Read more