A Software Company's Whimsical Widgets Were an Instant Hit. But Its Core Product was Getting Overshadowed.
To embrace or flee Facebook? Read more
Online Marketing
Recent Online Marketing Articles
How to Get Profitable Sales Leads Online
The online lead generation industry has recently come under scrutiny. Here's how to make sure you get the best leads for your buck. Read more
Turning Point 
Every entrepreneur has an experience that puts them on a new course and ultimately proves instrumental in their success. For Michelle Tjelmeland, founder ... Watch video
MySpace to Launch Advertising Service
MySpace, a division of News Corp., has plans to launch a self-serve advertising service targeted at small and midsize businesses and anyone else looking to r... Read more
What's the Harm? Allowing Ads on Your Website
It seems like a tempting way to make a little extra cash, but is allowing advertising on your business website worth it? Read more
Is Facebook Really Worth $15 Billion?
Maybe not. Microsoft's $240 million investment in the wildly popular social networking site is turning heads, but some insiders describe the valuation as "ri... Read more
The Independent
Clint Greenleaf, the founder of Greenleaf Book Group, gives authors an alternative to the stodgy New York publishing industry. So what does it take to pen... Watch video
Beyond YouTube [Audio]
Online video is transforming the way companies communicate with customers and employees. How can your company take advantage of the trend? Associate edito... Watch video
Microsoft To Offer New Web Marketing Services
Following the rebranding of Microsoft Office Live Small Business earlier this week, Microsoft has teamed up with The Search Agency to offer a suite of search... Read more
55-Alive! Wants to Be MySpace for the Baby Boomer Set.
Can it raise $250,000? Read more
How E-mail Marketing Works
While avoiding spam like the plague, integrating legitimate e-mail marketing with other advertising strategies yields best results for small and mid-size bus... Read more
Helping Customers Help Each Other Online
A growing number of companies are creating online community forums, or other ways for customers to interact. This not only improves customer satisfaction, bu... Read more
How I Did It: Mike Walrath, Founder, Right Media
Mike Walrath was a classic dot-com kid, except that his response to the bust was to come up with an industry-changing technology platform. Right Media, which... Read more
Turning Browsers Into Buyers
How to improve conversion rates. Read more
The Push to "Pull" in Online Marketing
In the Internet age, businesses no longer need to focus on "pushing" marketing information to potential customers. But they had better know how to make sure ... Read more
Can You Spot the Real Utube?
Millions of Web surfers couldn't, so now there's a lawsuit. Read more
Survey: Smaller Firms Prefer Google Ads
Small and midsize companies prefer to run ads on Google over Yahoo, according to a study on advertising strategies by Outsell, a Burlingame, Calif.-based mar... Read more
Search for Tomorrow
An army of fledgling companies is lining up to take on Google. Could the world's biggest search engine possibly be vulnerable? Read more
The Monster Dilemma
Posting jobs on the Web is easy. It's sifting through hundreds of resumés that's a pain. Read more
What's Next: Beyond Facebook
There are people who have the answers you've been searching for. Here's how you'll find them. Read more
Beyond Facebook
There are people who have the answers you've been searching for. Here's how you'll find them. Read more
Think Employees Are Fudging Their Timesheets? Try Fingerprinting Them
A weekly look at the latest products and services designed to help you run a better business. Read more
Online Keyword Prices Easing
The average keyword price paid by online advertisers in the fourth quarter of 2006 was $1.41, according to the Keyword Price Index. Read more
Does Google Enable Trademark Infringement?
What small businesses need to know about the legal risks involved with advertising online with search engines. Read more
How to Learn Search Engine Optimization
Every business wants to be found. Figuring out how to get your business to show up in the rankings when a potential customer uses a search engine is an art f... Read more
