Online Marketing


Recent Online Marketing Articles

How to Use Your LinkedIn Profile – a Checklist

So how did you do with your LinkedIn homework assignment ? ...  Read more

An Introduction to LinkedIn: In Restrictions a Gold Mine

"I've been trying to find a way to use Facebook in a more professional manner and I've found it — it's called LinkedIn." Inevitably many use...  Read more

LinkedIn: Lost in Translation?

One professional translator explains why LinkedIn users should be wary of the website's plans to use volunteer translators.  Read more

Use Twitter to Find Customers

Most businesses think of Twitter as a promotional tool, but it can also be used to find sales leads.  Read more

Inc. 5000 Applicant of the Week: 352 Media

One entrepreneur's college start-up was never expected to expand past the walls of his frat house. Now it is doing business with Microsoft and other large co...  Read more

Top Twitter Techniques (or 9 Good Excuses if you want to Ignore Twitter)

In my view Twitter, like many marketing and social media tools, is basically a stage. How you present yourself upon it depends on what talents you have a...  Read more

How Twitter Helps a CEO Run His Company

Pingg CEO Lorien Gabel praises the social networking tool Twitter for helping him gain feedback about his company  Read more

Where in the World is Kogi Korean BBQ?

A young restaurant is capitalizing on Twitter to advertise its traveling trove of Korean BBQ; others are jumping on the bandwagon.  Read more

Facebook Demystified: Profiles and Pages and Groups (oh my)

Depending on what kind of "entity" you are, you have 3 choices for how to create a presence on Facebook. As I mentioned in Read more

A Guide to Social Media Tools and their Uses

As I mentioned in The Weakest Link - Your Social Media Marketing "K...  Read more

Run Cheap TV Commercials with Google TV Ads

With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels  Read more

The Way I Work: Matt Mullenweg

Matt Mullenweg, founder of WordPress and Automattic, manages a successful Internet business where everyone is working from home.  Read more

Link Building - What to Do

So now that we know that Link Farming is bad and reciprocal links...  Read more

Link Building – What not to do

We've come pretty far in our Search Engine Primer! Now let's cover the third and final step: link building. Just like the other steps, lin...  Read more

E-Mails That Sell

How to use employee e-mail as a sales tool  Read more

How to Hire an SEO Consultant

Companies that can’t afford a full-time SEO specialist can hire a part-time consultant -- but finding one that’s a good fit takes time and effort.  Read more

All in a Day's Work

In celebration of Inc. 's 30th anniversary, we will be using this page to hear from our readers and to look at the highs and lows of the pa...  Read more

How I Did It: Reid Hoffman of LinkedIn

Every second, someone joins LinkedIn, a sort of six degrees of separation for professionals and the brainchild of social-networking pioneer Reid Hoffm...  Read more

Update: A Dating Site Picks a Marketing Strategy

Sam Yagan, the founder of OkCupid, creates a blind-dating service to get press attention and create buzz.  Read more

Keyword Density: The 9 Places to Put Your Keywords for SEO Power

We've covered a lot of ground so far in this SEO Guide. From a def...  Read more

Inc. 5000 Applicant of the Week: Plus1 Marketing

How two brothers grew an online marketing firm from the successful strategies of their previous businesses.  Read more

10 Tips to Avoid the Biggest SEO Mistake

I started this Search Engine Marketing Series with Read more

Search Engine Optimization in 3 Easy? Steps

So let's jump into our primer with a deeper dive into SEO. You may be surprised to discover that Search Engine Optimization is essentially compris...  Read more

Getting Good Rank: Search Engine Primer

Do you remember those IBM commercials from the early 2000's? The ones where the execs are sitting around a board room table and there's a lone techie at ...  Read more

We Asked, You Twittered

What's the best part of owning your business?  Read more

Yale University:
MySpace Meets World of Warcraft

Justin Yan joined Yale's army the week he arrived in New Haven, Connecticut, as a freshman last fall. He proved himself first as a spy, infiltrating enemy...  Read more

And the Money Comes Rolling In

Markus Frind works one hour a day and brings in $10 million a year. How does he do it? He keeps things simple.  Read more

Online Advertising through Social Media

Social media presents an opportunity for advertisers. But it’s been difficult for advertisers to measure ad effectiveness when the social media audience is...  Read more

Publishing an Effective HTML Newsletter

Creating an HTML Newsletter is vital for small businesses to keep in touch with clients and potential clients these days. Here's how to find templates, third...  Read more

Kevin Rose of Digg: The Most Famous Man on the Internet

Digg founder Kevin Rose is having so much fun, you could almost miss the fact that he's setting himself up to be an Internet-age media mogul.  Read more

Oh, Shoot: A Hard Day's Night with Kevin Rose 

It ain't easy being an Internet superstar. Inc. photography editor Travis Ruse shares the inside story of our November cover shoot.   Watch video

MySpace Targets Small Business Ads

The social networking giant unveils a low-cost do-it-yourself advertising tool.  Read more

If You Build It, They Will Shop [Video] 

Selling online can be lucrative, but setting up an e-commerce operation is often a frustrating exercise. Associate editor Bobbie Gossage highlights the be...  Watch video

Spotlight: Gary Lin, Glispa Media

In 2001, Gary Lin founded Glispa Media in São Paulo, Brazil. Here's how he did it.  Read more

How I Did It: Matt Rutledge, Woot

How Matt Rutledge came up with the website, Woot, which sells products in small bursts and prides itself on being absolutely, painfully honest with its custo...  Read more