January 2010

Welcome to Working Solutions

At CDW, we've built our business on giving our customers the tools they need to grow their organizations. To that end, we're working with Inc. magazine to bring you Working Solutions, a small business resource. As its name implies, this e-newsletter is geared toward optimizing your productivity.

This publication is designed to supplement the array of technology solutions we offer by providing you with information and tools you can use to actively expand your business asset base. In this issue, for example, you'll learn the keys to long-term CEO success, ways sales representative firms can free you up to focus on business growth, how to maximize your lead-generation efforts and how a technology audit can keep your business current and prepare your business to grow.

The overall goal of Working Solutions is to provide you with information and resources of real value. To make this e-newsletter as useful as possible, we'd like to hear from you. Tell us what you'd like to see covered and about the business challenges we might help solve in Working Solutions. If you have any suggestions, questions or comments, I urge you to contact me at editor@CDW.com. When it comes down to it, we want Working Solutions to work as hard as possible for you, because when you grow, we grow.

Sincerely,

Maria Sullivan

Maria M. Sullivan
Vice President, Small Business
CDW


The Secret to Long-Term CEO Success
The Secret to Long-Term CEO Success

Every successful company will arrive at a crossroads that presents the CEO with new leadership challenges. They may appear when the company reaches a certain size, grows beyond an existing customer set or expands to multip le locations. Any of these challenges can create the need to manage the company differently.

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Expand Your Market Reach
Expand Your Market Reach

Are your current target markets and channels big enough to support your plans for growth? If your business and ambitions are thriving, at some point the answer will be "no." One solution can be to expand your line of products and services. But if you're serious about growth, don't overlook your company's potential to grow by expanding into new markets.

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Get Repped: The Benefits of Outsourcing Sales
Get Repped: The Benefits of Outsourcing Sales

When you started your business, chances are you were your own best salesperson. However, the increasing demands of a growing business may take you away from selling. For cash-strapped companies, the answer to the dilemma may lie in hiring an independent sales representative firm, says sales consultant Wayne M. Thomas, author of The Sales Manager's Success Manual. An independent sales firm can add muscle to your in-house efforts and help you land new customers without the cost of more full-time employees.

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TECHNOLOGY ENABLER: Sales Solutions from CDW

CDW offers hardware and software solutions--from point-of-sale systems to CRM packages--designed to support your sales efforts.

Lead Generation in the "New Economy"
Lead Generation in the

Lead generation--or "lead gen" as it's frequently called--has always been a critical component to any marketing program. And today's lead gen, even with all of the shiny new tools and market turmoil, is still based on the age-old formula of finding and attracting prospective customers, qualifying them and managing contacts in a way that ultimately leads to increased sales.

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Is It Time for a Technology Audit?
Is It Time for a Technology Audit?

When was the last time you conducted a technology audit? Are there problems you're having that you don't even know about? One of the most important things you can do is to audit your businesses technology needs on an annual basis, if not more frequently.

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TECHNOLOGY ENABLER: Advanced Technology Solutions from CDW

CDW has successfully implemented thousands of solutions across many technologies for customers nationwide. Partner with CDW to implement technology solutions and services across a wide range of operational areas, including:
  • Business Continuity
  • Data Center Optimization
  • Mobility
  • Security Management
  • Unified Communications

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SOLUTIONS CENTER: Locking it down

Wondering how to defend against security threats to keep your network and data safe? Visit the CDW Security Solutions Center to read security white papers, take a free security assessment and get more information on the hottest security trends right now.

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BIZTECH: The Art of ROI

These five technologies can help your small business reduce its physical technology infrastructure, become more energy efficient and do more with less.

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Table of Contents
The Secret to Long-Term CEO Success
Expand Your Market Reach
Get Repped: The Benefits of Outsourcing Sales
Lead Generation in the "New Economy"
Is It Time for a Technology Audit?
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Results of this survey will be included in the next issue of
Working Solutions.
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