How I Did It
How I Did It
- How I Did It with Barbara K
- Barbara K developed a line of women-friendly tools and tool kits, which would represent not just a way to get things done but a whole idea of empowerment.
Selling Wisely
- A product launch is only as successful as the number of units sold -- or dollars earned. Review the strategies below to discover whether a big-box, niche, or another approach is right for you.
- Case Study in Retail Strategy
- The Problem: Lance Fried planned to sell his waterproof MP3 players in surf shops. But could he really say no to the big-box retailers?
- How To Crack Big-Box Retail
- Here's how to land your product on the shelves of big-box retailers.
- In Praise of Niche Marketing
- Big companies might have their sights set on the "mass market," but entrepreneurial companies realize the key to success is in satisfying the individual.
